Key takeaways
- Compare cost per client as your roster grows, not the entry price. At 25 prompts on 3 engines, one October 2026 comparison put the range at roughly $26 to $420 per client per month.
- "White-label" can mean a logo on a PDF, a branded Looker Studio dashboard, or a fully branded URL. Most vendors only offer the first two.
- Reporting is becoming a commodity. The platforms worth paying for help you find the cause of a visibility gap and fix it.
- Several vendors changed agency pricing between August and October 2026 (Peec AI, Scrunch, Profound), so any older price list you find is probably stale.
- Run a pitch workspace and a real client through a trial before you sign anything.
Why agencies need a different checklist
An in-house team tracks one brand. You track twenty or fifty, each with its own competitors, its own report cadence, and a client who wants their logo on the dashboard, not yours. Most AI visibility tools were built for a single brand and then bolted on a team seat. That model falls apart the moment you try to run a portfolio.
So the usual listicle question, "which tool has white-label reports?", is too narrow. Nearly every vendor will say yes in some form. The better question is what happens at client number twelve: what it costs, how you switch between accounts, whether you can pitch a prospect before they pay you, and whether the data tells you what to do on Monday morning.
A Reddit commenter quoted in one of the comparison guides I read put it bluntly: most of these tools are monitoring-first. They show mentions and charts but don't tell you what to fix. If your retainer is built on that, you are selling reports, and reports are easy to copy.
A note on sources: most of the comparison pages ranking for this topic are published by vendors who put themselves first (ZipTie, Rank Prompt, LLM Pulse and others). The ZipTie guide at least discloses it. I have leaned on those pages for pricing facts, flagged where they conflict, and you should confirm everything on the vendor's own site before buying.
What to look for beyond white-label reports
1. Cost per client at your real roster size
Entry prices are misleading. A $29 plan with 15 prompts is a way to test the category, not a way to serve clients. What matters is the marginal cost of client number 5, 15 and 30.
Some examples from October 2026 comparison pages:
- Profound's agency client workspaces run $399 per month each, with 100 daily-tracked prompts. Ten clients is roughly $4,000 a month before the base agency fee, which isn't published.
- Semrush's AI Visibility Toolkit is $99 per month per domain, billed annually, with 25 prompts and 1 seat. The white-label Pro Report add-on is another $20. A 10-client roster lands near $990 a month.
- Otterly.ai Standard is $189 a month and Premium $489. Agency Partner status, applied for after you subscribe, raises prompt limits and adds unlimited workspaces. Extra prompts cost $99 per 100.
- Peec AI moved to credit-based agency tiers (Essential, Growth for 3 to 10 clients, Scale for 11 to 25+). Reviews report roughly $245, $495 and $795 a month, but Peec doesn't publish those prices, and another source lists a conflicting "from $205".
The KIME comparison (published by a vendor, so weigh it accordingly) modeled 25 prompts on 3 engines and found Otterly cheapest at 30 clients, Peec around $53 per client at 15 clients, Semrush near $123 to $129, and Profound around $400.
2. What "white-label" actually means
Ask three questions. Can the client log in to a branded portal? Can I use my own domain? Can I strip every trace of the vendor?
In practice, branded Looker Studio dashboards are the most common route. Peec AI and Otterly.ai both go this way. Otterly's docs, as checked on October 19, 2026, describe no native white-label of the interface or URLs. Peec has no documented white-label PDF either, though its agency tiers include read-only client links and branded Looker Studio dashboards.
Fully branded portals exist, but they are rarer. LLM Pulse sells full white-label with a custom domain and even an embed option. Scrunch's agency offer describes white-label outputs, multi-client workspaces and guest access.
Is a Looker Studio report a problem? Not necessarily. Plenty of clients are happy with it. But you should know before you promise "your own branded platform" in a proposal.
3. Pitch workspaces and one-invoice billing
This is the unglamorous feature that matters most for sales. Pitch or prospect workspaces let you run a visibility audit on a lead before the call, then convert it to a paid client project. Peec AI offers free 7-day pitch projects. Profound's Agency Growth includes 10 pitch workspaces a month. Otterly has pitch workspaces under Agency Partner status.
Also check for one invoice across all clients, unlimited seats and client seats, and an API or MCP server so you can pull data into your own reporting stack.
4. Engine coverage and the add-on trap
AI engines don't behave alike. Promptwatch's sources-per-response data shows ChatGPT citing about 5 sources per web-search answer, Google AI Overviews about 10, and Perplexity almost exactly 10 day after day. Copilot swung from under 2 to nearly 17 within weeks before settling low. The practical consequence: a tool should track each engine separately, and for volatile engines you should report month-over-month trends rather than weekly snapshots.
Then check which engines are actually in the price. Otterly's Standard and Premium include ChatGPT, AI Overviews, Perplexity and Copilot, while AI Mode, Gemini and Claude are paid add-ons. Profound tracks 3 engines at entry and up to 9 on Enterprise. If a client cares about Gemini, that is a different quote.
5. Query fan-outs and prompt design
ChatGPT breaks a prompt into sub-searches. Promptwatch's fan-out data shows average fan-outs per response fell from 2.15 in December 2025 to about 1.84 by early March 2026, with query length shrinking too. And on August 8, 2026, ChatGPT started using the site: operator at scale, jumping from roughly 0.4% to 17% of fan-out queries. If your tool doesn't surface fan-outs, you are guessing at why a client is or isn't cited.
6. Crawler data and traffic attribution
Monitoring tells you the answer. Crawler logs tell you why. Promptwatch's AI crawler traffic report (IP-verified requests, June 8 to September 6, 2026) shows OpenAI's share of verified crawler requests falling from 94.8% to 79.8% over that stretch, which means the mix of bots hitting your clients' sites is shifting. Robots.txt, CDN and WAF rules need checking for every provider. Very few agency-oriented tools offer crawler analytics or AI-referred visitor tracking, and that gap is what lets you answer a client who asks "is any of this bringing traffic?"
7. Can it help you fix things?
Brandlight argues that the reporting layer is commoditised and agencies need help turning findings into work. They sell a service, so take that with salt, but I think the point holds. If a platform ends at a chart, your margin comes from the hours you spend interpreting it.
The platforms, compared
| Platform | Agency model | White-label route | Notable limit |
|---|---|---|---|
| Promptwatch | Agency plans from $199/mo, unlimited projects and prompts, 10 seats, pitch projects | White-label workspaces, branded client access, white-label PDF exports | Agency plans exclude the Content Agent and 360 Insights |
| Peec AI | Credit-based tiers, unlimited client seats, pitch projects | Branded Looker Studio, read-only links | No documented white-label PDF, prices unpublished |
| Otterly.ai | Agency Partner program, unlimited workspaces | Branded Looker Studio | No native interface white-label; add-on engines |
| Profound | Custom enterprise, $399 per client workspace | Not publicly documented | Costly at roster scale |
| Scrunch | Agency Core around $500/mo, 3 brand workspaces | White-label outputs, guest access | Pricing and inclusions conflict across sources |
| Semrush AI toolkit | $99 per domain per month | $20/mo Pro Report add-on | Small prompt limits, costs stack up per client |
| LLM Pulse | Growth from EUR 99/mo | Full custom-domain white-label, embed | Monitoring-focused |
Platform notes
Promptwatch
Promptwatch is the one I would put first for agencies that want to do more than report, and since 1001 SEO Media uses it, I am not neutral here. The agency tiers (Kick-off $199, Growth $399, Scale $799 monthly) include unlimited projects, pitch projects, all models, Agent Chat, crawler logs, visitor analytics, site audit, content gap analysis and custom reports, plus MCP and API access. Agencies like Monks and WPP run on it. The gap to be aware of: the Content Agent, Knowledge Base and 360 Insights sit on Business and Enterprise plans, not agency tiers. Confirm current pricing at promptwatch.com/pricing.
Peec AI
Good benchmarking data, a clean interface, and sensible agency mechanics (unlimited client seats, pitch projects, one invoice). Light on guidance about what to fix.
Otterly.ai
The cheapest credible option for a larger roster, if you accept Looker Studio as your branding layer and pay for the engines you need.
Profound
Strong enterprise reporting. The cost per client climbs quickly, and agency white-label options aren't publicly documented, so ask directly.
Scrunch
Scrunch now has a dedicated agency offer, which makes older "built for brand teams" notes outdated. Check the inclusions during a trial since sources disagree.
Semrush and LLM Pulse
Semrush makes sense if you already live in it and have a small roster. LLM Pulse is the pick if full custom-domain branding is what you are selling.
For a wider scan, the GEO software directory at bestgeosoftware.com lists more options than I can cover here.
Decision framework by agency type
| Your agency | Start with | Why |
|---|---|---|
| Freelancer testing GEO as a service | Otterly.ai entry tier or Promptwatch Explore (free, ChatGPT only) | Low commitment to validate demand |
| Small agency, 3 to 10 clients, wants fixes not just reports | Promptwatch Kick-off or Growth | Crawler logs, visitor analytics and content gap analysis in one workspace |
| Mid-size, Looker Studio-based reporting | Otterly.ai or Peec AI | Cheap per client at scale, branded dashboards |
| Agency selling a branded platform | LLM Pulse or Scrunch | Custom-domain or white-label output |
| Enterprise client work | Profound or Promptwatch Scale | Depth, audit logs, security reviews |
How to run the trial
- Load one real client and one prospect (use a pitch workspace). See how long setup takes.
- Build a prompt set of short keyword-style queries, since fan-outs are getting shorter.
- Export a report and show it to a colleague who has never seen the tool. Is it presentable without editing?
- Ask support three questions: what the price is at 15 clients, which engines are extra, and what is actually white-labeled.
- Check whether the tool tells you what to do. Find one specific, evidence-backed action in the first week.
If you would rather hand AI visibility work to a team than build the capability yourself, 1001 SEO Media runs GEO and AI search programs for brands.
Bottom line
White-label PDFs won't separate good platforms from bad ones in 2026. Cost per client, honest branding options, pitch tooling, per-engine coverage, crawler data and a way to act on findings will. Take pricing from vendor pages, not from comparison blogs (including this one), because three major vendors repriced between August and October.