Key takeaways
- Teun.ai is a Dutch AI visibility toolkit with six free tools, a quick 10-prompt scan, and paid plans at €29.95 (Lite) and €49.95 (Pro) per month, excluding VAT.
- Promptwatch is a full GEO platform: real-UI tracking, IP-verified AI crawler logs, visitor analytics, content gap analysis, and a Content Agent that publishes to your CMS. Paid plans start at $95/month.
- Teun.ai wins on entry price, simplicity and a Dutch-market feel. Promptwatch wins when you need to understand why you are invisible and fix it at scale.
- Teun.ai's homepage and pricing page list different plan limits, so check the current numbers before you buy.
- Small Dutch businesses should start with Teun.ai's free scan. Agencies, SaaS teams and enterprises that need execution, attribution and security certification should look at Promptwatch.
Why this comparison exists
Search for Dutch AI visibility tools and two names keep coming up. One is Teun.ai, a lightweight toolkit built in the Netherlands. The other is Promptwatch, which is also headquartered in Amsterdam but has grown into a platform used by well over a thousand brands and agencies worldwide.
They look similar from a distance. Both check how ChatGPT, Gemini and Perplexity talk about your brand. Both are priced in a way that a marketing manager can approve without a procurement process. But the gap between them is large once you ask what you actually do with the data.
This guide is a practical comparison. I will cover what each tool does, what it costs, where the gaps are, and who should pick which. I will also flag the things I could not verify, because Teun.ai publishes less detail than I would like.
What is Teun.ai?
Teun.ai is a Dutch AI visibility toolkit. Its pitch is low friction: you can use six free tools without creating an account, and a scan runs 10 prompts in about two minutes. Google AI results need a free account, and Claude coverage comes with the Pro plan. The homepage currently shows "799 companies onboard".
A few things stand out:
- A WordPress plugin, "Teun.ai GEO - AI Visibility Optimizer", exists. Its premium features call Teun.ai servers for live scanning using AI-generated commercial prompts.
- Its pricing table lists a GEO Audit and a Prompt Explorer alongside the monitoring itself.
- Billing is monthly and cancellable, with 20% off annual plans.
Teun.ai also positions itself against Ahrefs, Otterly, Profound and Briljant.nl on its pricing page. Treat those comparisons as the vendor's own claims, since they can be out of date.
Teun.ai pricing and the limits question
Prices are straightforward: Lite is €29.95 per month and Pro is €49.95, both excluding VAT. The limits are where it gets messy. In my research, the homepage and the pricing page did not agree:
| Source | Lite | Pro |
|---|---|---|
| Homepage | 20 keywords, 10 GEO prompts | 50 keywords, unlimited GEO prompts, phone support |
| Pricing-page comparison table | 4 AI platforms, 30 prompts, 3 projects | 5 platforms, 70 prompts, 10 projects |
That is not necessarily a red flag. Pricing pages change, and small teams update things unevenly. But it means you should confirm the exact limits at checkout, and ideally in writing, before you rely on it for client work.
I also could not find Teun.ai's full engine list, its refresh frequency, or any crawler-log feature. If those matter to you, ask the team directly.
What is Promptwatch?
Promptwatch is an AI search visibility and generative engine optimization platform. The difference between it and a prompt tracker is the one that matters here: a tracker tells you whether your brand was mentioned. Promptwatch tries to tell you why, then helps you change it and checks whether the change worked.


The platform works as a loop with four stages:
- Measure. It monitors the real interfaces of ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot, Meta AI, Amazon Alexa and coding agents like Claude Code and Codex, per country and language. Prompts come with monthly volumes, difficulty scores and query fan-outs.
- Diagnose. IP-verified AI crawler logs show which bots hit which pages, what errors they saw, and whether a crawl turned into a citation. Weekly site audits flag technical issues.
- Fix. Content gap analysis maps your pages against the prompts AI answers. The Content Agent plans, writes and publishes to WordPress, Webflow or Framer, with a review inbox if you want a human in the loop. The Action Board gives you a prioritized to-do list.
- Verify. Visitor analytics attribute real traffic and conversions from AI platforms, so you see whether a new page was crawled, cited and clicked.
It is also ISO/IEC 27001 certified and GDPR compliant, which is the sort of thing that decides enterprise procurement.
Promptwatch pricing
Always confirm on promptwatch.com/pricing, but the current structure is:
| Plan | Price (monthly) | Prompts | Notable inclusions |
|---|---|---|---|
| Explore | Free | 10 | ChatGPT only, 1 project |
| Essential | $95 | 50 | All AI models, country tracking, site audit, 500 Agent Credits, MCP and API |
| Professional | $245 | 150 | 5 AEO articles, Knowledge Base, crawler logs, custom reports |
| Business | $579 | 350 | Automated Content Agent, state and city tracking, Shopping Insights, Ads Radar |
| Agency Kick-off / Growth / Scale | $199 / $399 / $799 | Unlimited | Unlimited client projects, white-label reporting, crawler logs |
Monthly Essential, Professional and the agency Kick-off and Growth plans include a 7-day free trial. Annual billing gives 12 months for the price of 10.
Side-by-side comparison
| Area | Teun.ai | Promptwatch |
|---|---|---|
| Origin | Netherlands | Amsterdam HQ, US office in New York |
| Entry price | Free tools; €29.95/mo Lite | Free Explore plan; $95/mo Essential |
| Prompt tracking | Yes (limits vary by page) | Yes, with volumes, difficulty, personas and fan-outs |
| Engine coverage | Not fully published; 4-5 platforms per pricing table | ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot, Meta AI, Alexa, coding agents, plus API models |
| Data source | Not stated | Real UI scraping, not just APIs |
| AI crawler logs | Not found | IP-verified logs with crawl-to-citation path |
| AI traffic and conversions | Not found | Visitor analytics |
| Content creation | GEO Audit, WordPress plugin | Content Agent, Content Refresh, content gap analysis, CMS publishing |
| Reddit, YouTube, LinkedIn citations | Not found | Dedicated reports |
| Local targeting | Not found | Pin monitors to exact coordinates (Business and up) |
| Agency features | Projects (3 on Lite, 10 on Pro, per pricing table) | Unlimited projects, white-label reports, client access |
| Security certification | Not found | ISO/IEC 27001 |
The "not found" entries are not accusations. They are gaps in what Teun.ai publicly documents. Check with them if one of those features is a dealbreaker.
Where Teun.ai is the better pick
I like cheap, fast tools, and Teun.ai is that. A few scenarios where it makes sense:
- You have never checked AI visibility and want a rough picture in two minutes without a login.
- You run a small Dutch business and want a monthly bill around €30 to €50.
- You are on WordPress and want a plugin that does a basic scan from inside your dashboard.
- You are testing whether AI search matters for your category before committing budget.
The free scan alone is a decent sanity check. If it shows you are completely absent from ChatGPT answers for your own category, that is useful information whatever tool you end up buying.
Where Promptwatch is the better pick
The case for the larger platform is about what happens after the first report.
You need to know why you are not cited
A monitoring dashboard can tell you that a competitor beats you in ChatGPT. It cannot tell you that GPTBot hit a 403 on your pricing page three times last week. Crawler logs can. TreeHouse, the company behind Pararius, grew AI search to roughly 25% of organic conversions after fixing crawler access and publishing proprietary rental data, and the fix started with log data, not mention counts.
You need content, not just a report
Finding gaps is the easy half. Closing them is expensive. Promptwatch's Content Agent drafts articles from your visibility gaps, citation data and Brand Book, and publishes on a schedule you control. Crisp scaled to 5-10 articles per day this way and saw 2x higher conversion rates from AI traffic than from traditional channels.
You need to prove revenue
Mentions are a vanity metric until someone asks what they earned. Visitor analytics track AI-referred sessions and conversions from ChatGPT, Perplexity, Gemini, Claude and others. That turns "we appear more often" into a number a CFO can read.
You are an agency or an enterprise
Unlimited projects, pitch projects, white-label PDF reports, branded client access, SSO and audit logs on higher tiers are not nice-to-haves if you manage ten clients or answer to a security team. The ISO 27001 certificate shortens vendor review.
You care about how engines actually behave
Engines are not interchangeable. In Promptwatch's average sources per response data, ChatGPT cites around 5 sources per web-search answer, while Google AI Overviews and Perplexity sit near 10, and Copilot swung from under 2 to nearly 17 within a few weeks. A tool that blends engines into one score hides that. Tracking each one separately, from the real interface, is how you spot which engine is actually moving.
For a wider look at what is being cited, Promptwatch Data publishes free research drawn from billions of analysed citations and prompts. For example, its ChatGPT citation share by content type report found product pages are the most cited type at 22.4% (Sep 28 to Oct 4, 2026), which is the sort of thing a basic tracker will not show you.
The hidden cost of cheap monitoring
One finding from the buyer research is worth repeating: the subscription price is often only part of the cost. Add-ons, coverage limits, staff time and the content work needed to act on findings all add up. Otterly, for instance, lists Claude, AI Mode and Gemini as paid add-ons on top of a $29 Lite plan. Teun.ai's €29.95 to €49.95 looks cheaper than Promptwatch's $95, and for monitoring alone it is.
The question is what you do next. If the answer is "write 20 articles by hand and hope", the cheap plan gets expensive in hours. If the answer is "let an agent draft them from the gap list and review the inbox", the platform price starts to look reasonable. I would not pretend there is a universal answer. It depends on whether you have the people to execute.
How they compare with other options
If neither fits, the market is crowded. Peec AI starts at $95 per month for 50 prompts, 3 models and 1 project, according to a third-party comparison checked on October 9, 2026. Otterly starts at $29 for 15 prompts. Scrunch starts at roughly $300, Semrush's AI Visibility Toolkit is $99 and covers ChatGPT and Google AI Mode, and Profound does not publish a price.

The broader category pages, like the GEO software directory at bestgeosoftware.com, are a decent place to see more options side by side.
A quick decision guide
| Your situation | Better fit |
|---|---|
| Want a free, no-login first look | Teun.ai (or Promptwatch's free AI Visibility Report) |
| Small Dutch business, tight budget, monitoring only | Teun.ai Lite or Pro |
| In-house SEO team that must fix and publish content | Promptwatch Essential or Professional |
| Need to attribute AI traffic and conversions | Promptwatch |
| Agency managing many clients | Promptwatch Agency plans |
| Multi-location or local brand | Promptwatch Business |
| Enterprise with security review | Promptwatch (ISO 27001) |
How to test both in a week
You do not need to choose on a spec sheet. A cheap way to decide:
- Run the Teun.ai free scan on your brand and your top three competitors. Note which engines it covers and how detailed the output is.
- Start the 7-day Promptwatch trial on Essential, or use the free Explore plan, and load the same prompts.
- Compare the answers. Do both tools agree on whether you are cited? If they differ, check the engine interface manually.
- Ask each tool one follow-up question: why is a competitor cited and I am not? See which one gives you something to act on.
- Count the hours your team would spend turning the output into published pages.
The fifth step is the one most people skip, and it usually decides the purchase.
Verdict
Teun.ai is a sensible starting point. It is cheap, quick, and Dutch, and the free tools make it painless to try. Its public documentation is thin on engine coverage, refresh rates and anything beyond monitoring, and its own pages disagree on plan limits, so do your due diligence.
Promptwatch is the better choice once AI search is a channel you are accountable for. Crawler logs, AI traffic attribution, a content agent that publishes, and certification for enterprise buyers are things a toolkit at this price does not claim to cover. Start with Teun.ai if you are curious. Move to Promptwatch when someone asks you to show revenue, or when the report stops being enough and you need the fixes shipped.
Pricing changes often, so confirm current numbers at teun.ai/en/pricing and promptwatch.com/pricing before you commit.


