Key takeaways
- Searchable covers only 5 AI engines and lacks Gemini and Google AI Mode, which matters for B2B buyers researching across multiple platforms.
- Most alternatives fall into two camps: monitoring-only dashboards and full optimization platforms. B2B teams with content goals need the latter.
- Promptwatch is the only platform in this comparison rated as a "Leader" across all GEO categories, with built-in content generation, crawler logs, and traffic attribution.
- Pricing across alternatives ranges from ~$50/month for basic trackers to $400+/month for enterprise-grade platforms.
- The right choice depends on whether you need to just see your AI visibility or actually improve it.
Searchable launched in late 2025 and moved fast. It claims 12,000+ users, has a clean onboarding flow, and bundles monitoring with AI content generation and GA4/Search Console integration -- all starting at $50/month. For a lot of teams, that's a compelling package.
But as B2B companies scale their AI search programs, the gaps start to show. Searchable tracks five AI engines: ChatGPT, Claude, Perplexity, Google AI Overviews, and Microsoft Copilot. Gemini and Google AI Mode are not included. White-label reporting only unlocks at $400/month. API access requires a custom enterprise conversation. And the content generation features, while useful, are surface-level compared to platforms built specifically around citation data and prompt volume intelligence.
If any of those are blockers, here are the 8 best alternatives worth evaluating in 2026.
What to look for in a Searchable alternative
Before jumping into the list, it's worth being clear about what "more than brand tracking" actually means for B2B teams.
Brand tracking tells you whether your name appears in AI responses. That's useful. But B2B buying journeys are long, multi-touch, and increasingly happening inside AI search engines. A prospect asking ChatGPT "what's the best [category] software for mid-market companies" isn't searching for your brand name -- they're asking a category question. If you're not showing up there, you're invisible at the top of the funnel.
So the features that matter most for B2B teams go beyond basic mention tracking:
- Prompt coverage: Can you track category-level and comparison prompts, not just branded ones?
- LLM breadth: Does the platform cover Gemini, Google AI Mode, and other engines your buyers actually use?
- Content gap analysis: Does it show you which prompts competitors rank for that you don't?
- Content generation: Can it help you create content that closes those gaps?
- Traffic attribution: Can you connect AI visibility to actual pipeline or revenue?
- Crawler logs: Does it show you how AI bots are crawling your site?
With that framing, here's how the alternatives stack up.
Quick comparison
| Tool | Starting price | LLMs covered | Content generation | Crawler logs | Best for |
|---|---|---|---|---|---|
| Promptwatch | $99/mo | 10+ | Yes (citation-grounded) | Yes | Full optimization loop |
| Profound | $99/mo | 6+ | No | No | Enterprise reporting |
| Otterly.AI | ~$49/mo | 5 | No | No | Affordable monitoring |
| Peec AI | ~€89/mo | 5+ | No | No | Global/multilingual brands |
| SE Ranking / SE Visible | $65/mo | 5 | No | No | SEO teams adding AI tracking |
| Scrunch AI | Custom | 6+ | No | No | Mid-market monitoring |
| LLM Pulse | Freemium | 4 | No | No | Budget-conscious teams |
| Airefs | $24/mo | 4 | No | No | Startups and solo marketers |
1. Promptwatch -- best for B2B teams that want to actually improve AI visibility
Promptwatch is the most complete option in this list, and the one most directly built around the problem B2B teams actually have: not just knowing where they're invisible, but fixing it.
The core difference from Searchable (and most other tools) is what Promptwatch calls the action loop. First, Answer Gap Analysis shows you exactly which prompts competitors are visible for that you're not -- the specific topics and questions AI models want answers to but can't find on your site. Second, a built-in AI writing agent generates articles, listicles, and comparisons grounded in real citation data (880M+ citations analyzed), prompt volumes, and competitor analysis. Third, page-level tracking shows which pages are getting cited, by which models, and how often -- with traffic attribution via a code snippet, GSC integration, or server log analysis.
That cycle -- find gaps, generate content, track results -- is what separates Promptwatch from monitoring-only tools. Most competitors stop at step one.
A few other things worth noting for B2B teams specifically:
- AI Crawler Logs: Real-time logs of AI crawlers (ChatGPT, Claude, Perplexity, etc.) hitting your site. You can see which pages they read, errors they encounter, and how often they return. This is rare -- most competitors don't offer it at all.
- Prompt Intelligence: Volume estimates and difficulty scores for each prompt, plus query fan-outs that show how one prompt branches into sub-queries. This is genuinely useful for prioritizing which content to create first.
- Reddit and YouTube tracking: AI models frequently cite Reddit threads and YouTube videos. Promptwatch surfaces which discussions are influencing AI recommendations in your category -- a channel most tools ignore.
- ChatGPT Shopping tracking: If you sell products and want to appear in ChatGPT's shopping carousels, this is one of the only platforms tracking it.
- 10 AI models covered: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Gemini, Meta/Llama, DeepSeek, Grok, Mistral, Copilot.
Pricing: Essential at $99/month (1 site, 50 prompts, 5 articles), Professional at $249/month (2 sites, 150 prompts, 15 articles, crawler logs), Business at $579/month (5 sites, 350 prompts, 30 articles). Free trial available.
For B2B teams that have moved past "we should probably track this" and into "we need to actually win in AI search," Promptwatch is the right tool.
2. Profound -- best for enterprise teams with complex reporting needs
Profound is one of the more established names in the GEO space and has built a strong reputation for enterprise-grade reporting and SOC 2 compliance. It covers multiple AI engines and goes deep on analytics -- if your team needs to present AI visibility data to a C-suite or board, Profound's reporting layer is genuinely polished.
The trade-off is that Profound is primarily a monitoring and analytics platform. It doesn't generate content or help you close the gaps it identifies. For B2B teams that have a separate content team and just need the data layer, that's fine. For teams that want an integrated workflow, it's a gap.
Pricing starts at $99/month for the Starter plan, with Growth at $399/month unlocking multiple AI engines and more prompts.
3. Otterly.AI -- best for teams on a tight budget
Otterly.AI is one of the most affordable options in the market and has a clean, no-frills interface that's easy to get started with. It covers the core AI engines (ChatGPT, Perplexity, Google AI Overviews, and a few others) and gives you basic mention tracking and sentiment monitoring.
The honest assessment: Otterly.AI is a monitoring dashboard. It shows you data. It doesn't help you act on it. There's no content generation, no crawler logs, no traffic attribution, and no gap analysis. For a small B2B team that just wants a pulse check on AI visibility without a big budget, it works. For teams that need to move the needle, it'll feel limiting quickly.
Pricing starts around $49/month.
4. Peec AI -- best for global brands tracking multiple markets
Peec AI has carved out a specific niche: multilingual AI visibility tracking. It supports 115+ languages and unlimited countries, which makes it genuinely useful for B2B companies operating across multiple regions. If you're a SaaS company with customers in Germany, Brazil, and Japan, Peec AI's global coverage is hard to match.
Feature-wise, it's a solid mid-tier monitoring tool. You get prompt tracking, competitor benchmarking, and citation analysis across ChatGPT, Perplexity, and Google AI Overviews. Unlimited seats on paid plans is a nice touch for larger teams. Like most tools in this list, though, it's monitoring-focused -- there's no content generation or crawler log functionality.
Pricing starts at around €89/month for 25 prompts.
5. SE Ranking / SE Visible -- best for SEO teams adding AI tracking
SE Ranking is a well-established SEO platform that added AI visibility tracking through its SE Visible product. If your team is already using SE Ranking for traditional SEO work, adding AI visibility tracking through the same platform is a logical step -- you get a unified view of both organic and AI search performance.
The AI tracking features are solid but not deep. You get brand mention monitoring across major AI engines, sentiment analysis, and basic competitor comparisons. The integration with SE Ranking's existing keyword and ranking data is genuinely useful for teams that want to see traditional SEO and AI visibility side by side.
For B2B teams that are primarily SEO-driven and want to layer in AI tracking without switching platforms, this is a sensible choice. For teams where AI search is the primary focus, the depth isn't quite there.
6. Scrunch AI -- best for mid-market teams wanting clean monitoring
Scrunch AI focuses on brand monitoring across AI assistants and has a clean interface that mid-market teams tend to find approachable. It covers multiple AI engines and provides sentiment tracking, citation analysis, and competitor comparisons.
Pricing is custom, which can be a friction point for teams that want to self-serve. Feature-wise, Scrunch AI sits in a similar tier to Profound -- strong on monitoring and reporting, limited on the optimization and content creation side. It's worth evaluating if you're comparing enterprise-tier options and want an alternative to Profound's pricing structure.
7. LLM Pulse -- best for teams starting with a freemium option
LLM Pulse offers a freemium tier, which makes it one of the lowest-friction ways to start tracking AI visibility. It covers ChatGPT, Perplexity, Claude, and Google AI Overviews, and gives you basic brand mention tracking and some competitor benchmarking.
The free tier is genuinely useful for getting a baseline sense of where you stand. The paid tiers add more prompts and more frequent tracking. Like most tools at this price point, it's monitoring-only -- no content generation, no crawler logs, no traffic attribution. For B2B teams just starting their AI search journey and not ready to commit budget, it's a reasonable starting point.
8. Airefs -- best for startups and solo marketers
Airefs is the most affordable paid option in this list at $24/month, and it covers the basics: brand mention tracking across four AI engines, competitor comparisons, and citation analysis. The interface is straightforward and the onboarding is fast.
At this price point, you're getting a monitoring tool and nothing more. No content generation, no crawler logs, no gap analysis. For a startup founder or solo marketer who wants to keep an eye on AI visibility without spending much, Airefs does the job. For a B2B marketing team with real pipeline goals, you'll outgrow it quickly.
How to choose the right alternative
The decision mostly comes down to one question: do you need to monitor AI visibility, or do you need to improve it?
If monitoring is enough -- you have a separate content team, you just need data to inform their work, and budget is tight -- Otterly.AI, Peec AI, or LLM Pulse will cover the basics. Profound is the right call if you need enterprise-grade reporting and compliance.
If you need to actually move the needle -- close content gaps, generate content that gets cited, track which pages are driving AI traffic, and connect it all to revenue -- Promptwatch is the only platform in this list that does all of that in one place. The combination of Answer Gap Analysis, citation-grounded content generation, AI crawler logs, and traffic attribution is genuinely differentiated from what every other tool here offers.
For B2B companies specifically, the stakes are higher than they are for e-commerce or consumer brands. Your buyers are using AI search to research categories, compare vendors, and build shortlists -- often before they ever visit your website. If you're not showing up in those responses, you're losing deals you don't even know you're losing.
That's the real reason to go beyond basic brand tracking. Not because it's a nice metric to report, but because AI search is increasingly where B2B buying decisions start.
Final thoughts
Searchable is a reasonable starting point, especially for teams new to AI visibility. But "reasonable starting point" isn't the same as "right tool for scaling a B2B AI search program."
The alternatives in this list cover a wide range of use cases and budgets. If you're evaluating them, start by being honest about whether you need monitoring or optimization -- that single distinction will narrow the list considerably. And if optimization is the goal, Promptwatch is the one platform here that's built the full loop from gap identification to content creation to traffic attribution.
Most tools show you where you're invisible. Fewer help you fix it.