Visby AI Review 2026

Key takeaways

• Visby is a low-cost AI visibility tracker with a built-in task engine. Plans start at $79/month, with every plan covering any 3 of 4 engines (ChatGPT, Claude, Gemini, Google AI Overviews).
• It is a direct competitor to Promptwatch and lacks much of what Promptwatch offers: no IP-verified AI crawler logs, no Reddit/YouTube/LinkedIn citation reports, no prompt volume or difficulty scoring, no query fan-outs, and no Perplexity, Copilot, Meta AI or coding-agent tracking.
• Quotas are tight. Starter covers 15 prompts on 1 domain, and Growth covers 90 prompts on 3 domains.
• Strong points are fast setup (about 30 minutes to a first report), AI traffic and revenue attribution through GA4, and Shopify product audits.
• Best for startups, small e-commerce brands and solo marketers who want guidance and a cheap entry point. Agencies and enterprises will outgrow it.

Visby AI is an AI visibility platform that monitors how ChatGPT, Claude, Gemini and Google AI Overviews talk about your brand. It shows where you appear, which prompts name a competitor instead of you, and then turns those gaps into a ranked list of GEO tasks. The pitch is simple: in a chat answer there is no position #3, so you either get named or you don't.

The product is aimed at small marketing teams, founders and e-commerce operators who have noticed that buyers now ask AI for recommendations and want to measure that channel without paying enterprise prices. The company claims 2,500+ teams, 100+ G2 reviews and 60+ Trustpilot reviews, and it advertises 22 G2 badges for Fall 2026. Treat those numbers as vendor claims. I could verify roughly 109 G2 reviews and a Trustpilot score in the 4.8 range.

Visby sits in a crowded category. It is more than a pure prompt tracker because it bundles tasks, article generation and traffic reporting, but it stays well short of a full optimization stack.

Key features

Prompt and visibility tracking. The core of the product is the Prompt Visibility view. You define prompts, Visby runs them across your three chosen engines, and each answer is analyzed for mentions, position, sentiment and competitors. One tracked prompt run on one engine counts as one "AI answer analyzed", so each prompt burns about three answers per month. That ratio (15 prompts to 45 answers) is worth understanding before you buy.

Funnel-based tracking. Prompts are split into top, middle and bottom of funnel. Top-of-funnel prompts are problem searches ("how to keep a tent warm in winter"), middle-of-funnel prompts are comparisons ("acme vs ridgeway"), and bottom-of-funnel prompts are purchase intent ("is acme worth it"). This is a genuinely useful lens because it shows where you drop out of the conversation. Many basic trackers only give you one blended score.

Competitor analysis. Share of voice is broken down by engine and funnel stage, and Visby flags every prompt that names a rival instead of you. Auto-detected competitors are the weak spot. A G2 reviewer reported that the system listed unrelated high-profile sites as competitors and misclassified their brand, so they had to correct it by hand. Plan to review that list on day one.

GEO task engine. Visby scans your site and your visibility gaps, then produces technical, content and review tasks ranked by impact. Examples on the site include adding FAQ schema to a pricing page, fixing a blocked GPTBot in robots.txt, publishing a specific buying guide and requesting reviews from customers. The dashboard also shows SEO, GEO, SERP, Review and Page Speed scores. This is the feature that most separates Visby from bare-bones monitors, though the tasks are advice for your team to carry out, not actions taken for you.

Gap analysis. This report shows which sources AI engines cite for your prompts but not for you. Each gap is labelled as a content gap or an outreach opportunity, with a ready-to-send pitch for the outreach cases. It is a practical bridge between citations and link-building style work.

Content generation. Visby generates AEO and GEO-optimized articles from your visibility data, with automatic FAQs and internal links. You can create new content from a recommended brief, optimize an existing page, or build from a cited URL, then move each piece through Draft, Approved and Published. Article quotas are small (5 per month on Starter, 15 on Growth). There is no mention of direct CMS publishing, so expect to copy content out by hand.

AI traffic and revenue reporting. Connect GA4, Search Console and Bing Webmaster Tools and Visby attributes sessions, engagement and revenue to ChatGPT, Gemini, Claude, Perplexity and Copilot referrals. A reviewer said connecting took moments and showed traffic Google Analytics alone could not break out. A Report Builder is available but still labelled Beta.

Review tracking. AI engines lean on G2, Trustpilot and Reddit, so Visby tracks sentiment and mentions on those three and generates tasks to strengthen them. It is narrow. One reviewer found the Reviews section empty for their existing Google Reviews, with no guidance on connecting other sources.

Shopify and Merchant Center. Connect Shopify to audit product content with per-product scores and pass/fail checks, fix issues in bulk and review AI drafts before they sync. Add Google Merchant Center to bring your product feed in. For small stores this is a nice differentiator.

Visby MCP. An MCP server lets you query prompts, competitors and tasks from Claude, ChatGPT and other assistants. Useful, though the surface looks lighter than the large tool catalogs some rivals ship.

Who is it for

The sweet spot is a founder or a one-to-three person marketing team at a seed or Series A SaaS company, or a Shopify store owner with a few dozen products. Think of a DTC outdoor brand tracking 15 to 90 prompts, wanting to know why ChatGPT recommends a competitor, and wanting a to-do list that doesn't require an SEO consultant. The 30-minute setup and guided tasks fit that profile well.

Solo consultants and small agencies can use Growth, but domain limits bite fast. Three domains and three seats do not stretch across a client roster, and reviewers flagged the domain caps as tight for people managing multiple projects.

Who should skip it: agencies needing white-label workspaces and unlimited projects, enterprises that need SSO or ISO-grade security documentation, developer-tool companies that need coding-agent visibility, and any team that wants to diagnose why AI is or isn't reading their pages. Without crawler logs you can see the outcome but not the mechanism. Also note onboarding assumes your site is crawlable. A Cloudflare-protected site blocked the automatic brand scrape for one reviewer, who had to fill in the brand book manually.

Integrations and ecosystem

• Google Analytics 4 for attributing AI traffic and revenue.
• Google Search Console to compare AI versus organic demand.
• Bing Webmaster Tools for Copilot and Bing signals.
• Shopify and Google Merchant Center for product audits and feed visibility.
• Visby MCP for use inside Claude, ChatGPT and other assistants.

The site says more platforms are coming and points to a public roadmap. I did not verify an open REST API, Slack integration, Looker Studio connector or CMS publishing, so confirm those in the docs if you need them. Exports and the Report Builder exist, but details are thin. Documentation, a changelog and support links live inside the app.

Pricing and value

Pricing is monthly with no contracts. Upgrades apply immediately and downgrades apply at the next billing cycle. Confirm current numbers at visby.ai/pricing.

• Starter, $79/month: 1 domain, 15 tracked prompts, 45 AI answers analyzed per month, 5 article generations, 1 seat. A free trial is available at sign-up.
• Growth, $199/month: 3 domains, 90 tracked prompts, 270 answers per month, 15 article generations, 3 seats.
• Enterprise, custom quote: 5+ domains, 250+ prompts, 750+ answers, 25 article generations, 10+ seats, plus an expert GEO deep-dive audit and consultation call. One search snippet showed $499/month, but the official page says to get a quote, so treat that figure as stale.

Every plan includes any 3 of the 4 engines, funnel tracking, automated GEO tasks and review tracking. Plans differ by quota, not features. G2 reviewers also mention a lifetime deal, which isn't on the pricing page, so its terms are unverified.

Compared with the market, $79 is cheap for a tracker that includes tasks and content. The catch is volume. For comparison, Promptwatch Essential is $95/month with 50 prompts, 6,000 responses, all AI models, crawler analytics foundations like a site audit, visitor analytics, content gap analysis and 500 Agent Credits, so the per-prompt value gap is real. Visby's 15 prompts at $79 is a small sample for any serious category. Fine for validating the channel, thin for steering a program.

Strengths and limitations

Strengths

• Quick onboarding and friendly guidance. Reviewers praise the setup and proactive recommendations.
• The GEO task list turns monitoring into something a small team can act on.
• Funnel-stage tracking gives a better picture than a single visibility number.
• AI traffic and revenue attribution through GA4 closes the loop on business impact.
• Shopify product audits are a practical touch for small e-commerce stores.

Limitations

• Small quotas and domain caps. 15 prompts on Starter is limiting, and only 3 engines per plan means you pick and miss one.
• Competitor auto-detection can be wrong, and review tracking covers only Reddit, G2 and Trustpilot.
• Coverage is four engines. No Perplexity, Copilot, Meta AI, Alexa or coding-agent tracking in the visibility monitor.
• One reviewer made the fair point that anyone can ping an LLM to check for a mention. Visby's value rests on scale, trend tracking and tasks, not the raw check.

What it lacks compared with Promptwatch

Visby is a competitor to Promptwatch and is missing several things Promptwatch includes:

• IP-verified AI crawler logs and crawl-to-citation tracking, so you can see whether GPTBot or ClaudeBot actually read your pages.
• Prompt volumes, difficulty scores and query fan-outs.
• Reddit, YouTube and LinkedIn citation reports, plus Citation Trends and page-level tracking.
• AI Shopping tracking in ChatGPT and Alexa and an Ads Radar for sponsored placements.
• A Content Agent that publishes to WordPress, Webflow and Framer on a schedule, plus Agent Chat and an Action Board that tracks whether fixes worked.
• Real-UI data from 15+ AI engines, local GEO targeting at exact coordinates, and ISO/IEC 27001 certification.

The Visby comparison post against Profound is vendor marketing, so don't treat it as neutral.

Bottom line

Visby is a sensible first purchase for a small team that wants to find out whether AI search matters to them, with a to-do list attached and a bill under $100. It does the basics cleanly and the funnel framing is smart.

If you need optimization at scale, with crawler diagnostics, content publishing and tracking across every major AI engine, Promptwatch is the stronger choice because it acts on the gaps instead of only reporting them. You can compare more options in the GEO software directory at bestgeosoftware.com.

Promptwatch

AI search visibility and optimization platform

View more

Best use case: a startup or small Shopify brand wanting a low-cost way to track ChatGPT, Claude and Gemini mentions and get a prioritized task list.