Key takeaways
- Peec AI ($95/mo Starter, $245/mo Pro) gives the most prompts and most flexible engine selection for the money, but has changed its pricing structure at least twice in 2026, so verify live pricing before you buy.
- Scrunch AI ($250/mo Core) is the most expensive entry point of the three, and the gap between Core and Enterprise is steep, but it's the only one of the three with a genuine content-delivery layer (AXP) for AI crawlers.
- Searchable ($125/mo Pro) sits in the middle on price and throws in site audits and article generation that neither competitor bundles at entry level, though its own pricing documentation contradicts itself across the site, API, and llms.txt file.
- None of the three give you full engine coverage (Claude, Gemini, Grok, DeepSeek) without paying for Enterprise, so "budget" is relative to a ceiling you'll eventually hit anyway.
- If you need monitoring plus actual execution, weigh all three against tools with a built-in content and crawler-log loop, like Promptwatch, before locking into a 12-month contract.
Why these three keep getting compared
Peec, Scrunch, and Searchable all occupy a specific, slightly uncomfortable spot in the AI visibility market. They're not free tools like Otterly's $29/month tier or the free AthenaHQ Essential plan. They're not five-figure Fortune 500 contracts like Profound's Growth tier or Bluefish. They sit in the $95 to $250 range where a marketing team can actually expense the thing without a procurement meeting, but still expects real data in return.
That middle tier is exactly where people get burned, because the sticker price rarely tells the whole story. Prompt counts, engine coverage, and response caps all mean something slightly different at each vendor, and the pricing pages themselves have been unusually unstable this year. I dug into all three, and the honest answer is: it depends what you're optimizing for, and probably not the number you'd guess.
The current pricing, as of the moment I checked
| Tool | Entry tier | Mid tier | Base engines | Entry prompts | Free trial |
|---|---|---|---|---|---|
| Peec AI | $95/mo (Starter) | $245/mo (Pro) | 3 (your choice of 12) | 50 | Not clearly stated on current page |
| Scrunch AI | $250/mo (Core) | Jumps straight to custom Enterprise | 4 fixed (ChatGPT, Perplexity, Google AIO, Copilot) | 125 | 7 days, no card |
| Searchable | $125/mo (Pro) | $400/mo (Scale) | 3 fixed (ChatGPT, Google AIO, Perplexity) | 100 per model | 14 days, no card |
A word of warning before you screenshot this table and forward it to your CFO: all three vendors have restructured pricing at least once in 2026. Peec went from roughly €89/€199/€499 to a mid-August EUR restructure and then appears to have reverted to USD credit-based tiers. Scrunch A/B-tested a Starter/Growth ladder before settling on its current Core/Enterprise split. Searchable's live pricing page, its machine-readable /api/md/pricing endpoint, and its own llms.txt file don't even agree with each other, according to a September 2026 review by Ryan Doser, who found the structured-data files omit the $999 Enterprise tier entirely and list a