Key takeaways
- Pricing models matter more than feature lists once you're tracking a portfolio: per-domain tools like Semrush's AI Visibility Toolkit ($99/mo per domain) or Ahrefs Brand Radar ($199-$699/mo per platform) multiply fast across 10+ clients, while pooled-credit tools scale cheaper.
- Otterly AI's $29/mo Lite plan only covers one workspace, so it's not actually usable for a multi-client book. Its $189/mo Standard plan with unlimited workspaces is the real agency entry point.
- Peec AI, ReachLLM, Rank Prompt, and Promptwatch all offer dedicated agency tiers with white-label dashboards, pitch projects for prospects, and consolidated billing.
- Agencies lose the most value not from picking the wrong tool, but from tracking only branded queries, checking monthly instead of weekly, and never feeding the data into actual content fixes.
- Promptwatch's agency plans start at $199/mo with unlimited prompts and unlimited client projects across all 11 tracked AI platforms, plus Content Agents that actually ship the fix, not just flag the gap.
Why tracking AI visibility across a brand portfolio is a different problem
Running one GEO dashboard for one brand is straightforward. Running it for fifteen clients, each with different industries, different competitor sets, and different reporting expectations, is a logistics problem disguised as a software problem.
Most GEO tools were built for a single brand's marketing team. Agencies buying the same tool quickly hit walls: per-domain pricing that multiplies with every new client, dashboards with no white-label option, and prompt limits that force you to choose which clients get daily tracking and which get left on monthly.
I've looked at pricing pages and agency documentation for a dozen platforms, and the gap between "works for one brand" and "works for an agency book" is bigger than most vendors admit on their homepage. This guide is about the second category.
What actually changes when you're managing multiple brands
A few things that don't show up in a single-brand evaluation become make-or-break at portfolio scale.
Pricing structure
Some tools charge per domain, per platform, or per seat. Semrush's AI Visibility Toolkit runs $99/month per domain, which sounds fine for one client and brutal for twelve. Ahrefs Brand Radar charges $199/month per AI platform tracked, or $699/month for an all-platform bundle, and that's before you multiply it by client count. One agency CMO reviewing the Semrush toolkit put it bluntly: "I can't say this tool is worth $99/month, not for a startup and not for a big brand either."
Other platforms, including Otterly AI, Peec AI's agency tiers, and Promptwatch's agency plans, price around total prompt volume or response credits rather than per client. That means adding a fifth, tenth, or twentieth client doesn't automatically double your bill.
Reporting and white-labeling
Clients want a dashboard with your agency's logo on it, not the vendor's. Ayzeo built its whole positioning around this: a $299/month white-label dashboard add-on, on top of a $149/month Pro plan. Rank Prompt takes a similar approach at a lower price point, $149/month for 500 client slots with white-label reports.
Pitch projects
Agencies need to show prospective clients a visibility snapshot before the prospect signs anything. Peec AI calls these "pitch projects," free audits that convert into paid tracking once the deal closes. If a tool doesn't support this, you end up running one-off audits manually in spreadsheets, which defeats the point of buying software.
Query depth per client
Promptwatch's query fanout data shows a single ChatGPT prompt can trigger anywhere from one to eight separate web searches behind the scenes, each chasing a different angle on the question. That means a one-prompt-per-client setup massively undercounts what's actually happening. Agencies that build prompt sets around sub-intents (pricing questions, comparison queries, "best alternative to X" phrasing) get a far more complete picture than agencies tracking a single branded query per client.
Comparing the tools built for agency-scale GEO tracking
| Tool | Entry price for agencies | Pricing model | White-label | Notable limitation |
|---|---|---|---|---|
| Promptwatch | $199/mo (Kick-off) | Pooled credits, unlimited prompts & client projects | Yes, client portal | Agentic content features are strongest on higher tiers |
| Peec AI | $245/mo (Essential) | Credit-based, scales with client count | Yes, Data Studio templates | Jumps to $495-795/mo for 10-25+ clients |
| Otterly AI | $189/mo (Standard, real entry point) | Prompt-volume based, unlimited workspaces | Limited | $29/mo Lite tier is capped at one workspace, unusable for agencies |
| ReachLLM | $399/mo (Pro) | Per-project/prompt cap | Branded reports only on Scale ($999/mo) | Managed execution tier starts at $3,500/mo |
| Rank Prompt | $149/mo (Agency) | Per "brand" slot | Yes, full client portal on Agency Plus | Fewer AI platforms tracked than enterprise tools |
| Semrush AI Visibility Toolkit | $99/mo per domain | Per-domain | No native white-label | Cost multiplies linearly with client count |
| Ahrefs Brand Radar | $199-699/mo per platform | Per-platform | No | Beta pricing, coverage skews to Google surfaces |
| Ayzeo | $149/mo + $49/project | Per client project | Yes, $299/mo add-on | Non-Google/ChatGPT engines are paid add-ons |
Promptwatch
Promptwatch is the one I'd point most agencies toward first, and not because it has the cheapest sticker price. Its agency tiers (Kick-off at $199/month, Growth at $399, Scale at $799) include unlimited prompts and unlimited client and pitch projects across all 11 tracked AI platforms, which is wider coverage than most competitors offer even on their top tier. The difference that matters at portfolio scale is what happens after you spot a gap. Most tools in this space stop at monitoring: they tell you client X isn't cited for a given prompt and leave you to figure out the fix. Promptwatch's Content Agents plan, write, and publish GEO-optimized content directly to a client's CMS (Webflow, Framer, WordPress), and Unified Actions turns the raw visibility data into a prioritized to-do list your account managers can actually hand to a content team. For an agency juggling fifteen clients, that's the difference between a dashboard and a workflow.
It's rated 4.7/5 on G2 and used by agencies including Monks, whose teams use its Answer Gap Report and Visibility Score to build content roadmaps for enterprise clients like Netflix and BMW accounts. The crawler-log feature (Agent Analytics) is also worth flagging for portfolio work specifically: it shows you, per client domain, exactly when ChatGPTBot, ClaudeBot, PerplexityBot and 400+ other crawlers visited, what they read, and where they hit errors. That's the kind of technical audit data most agencies currently have no visibility into at all across their client roster.
Peec AI
Peec AI's agency tiers are built specifically around client count. Essential at $245/month suits an agency just starting out, Growth at $495/month fits 3-10 clients with daily tracking and 277 prompts, and Scale at $795/month covers 11-25+ clients with 722 prompts. The consolidated billing (one invoice across every client project) and shareable client dashboards are genuinely useful for bookkeeping, and the Data Studio templates save a lot of manual report-building. The tradeoff is that costs step up in fairly large jumps as your roster grows, so you want to be confident about client count before committing to a tier.
Otterly AI
Otterly's pricing model is worth understanding carefully before you buy. The $29/month Lite tier looks cheap, but it's capped at one workspace, meaning it genuinely cannot serve more than a single client. The real agency starting point is Standard at $189/month, which includes unlimited workspaces and unlimited team members, a Looker Studio connector, and a healthy allotment of API and GEO URL audit credits. Pricing scales with total prompt volume across your whole book rather than per client, which rewards agencies with lots of small accounts. The weak spot, per multiple reviewers, is thin white-label and client-portal depth compared to agency-first tools like Peec AI or Rank Prompt.
ReachLLM
ReachLLM leans toward agencies that want execution bundled in, not just tracking. Its Pro tier ($399/month) covers one project and 100 prompts across four AI models; Scale ($999/month) pools up to 500 prompts across 10 projects with white-label, client-ready share links. Where it gets interesting (and expensive) is the managed Growth tier starting at $3,500/month with a three-month minimum, which adds a dedicated GEO expert, schema fixes, PR outreach, and monthly strategy reporting per client. That's less a software purchase and more a sub-agency relationship, worth considering only if you're white-labeling GEO execution entirely.
Rank Prompt and Ayzeo for budget-conscious white-labeling
If your priority is cheap per-brand economics with a clean client-facing dashboard, Rank Prompt's $149/month Agency plan (500 client slots) and $299/month Agency Plus (full client portal, 1,000 slots) undercut most competitors on price. Ayzeo takes a similar approach but charges per project ($149/month base, plus $49 for each additional client project), with ChatGPT and Google AI Overviews included free and Claude, Perplexity, Gemini, and Grok sold as paid add-ons per project. Worth knowing if your clients care about any engine beyond the big two.
Semrush and Ahrefs, if you're already paying for the SEO suite
If your agency already runs Semrush or Ahrefs subscriptions for traditional SEO, their AI visibility add-ons (Semrush's AI Visibility Toolkit, Ahrefs Brand Radar) let you bolt on GEO tracking without a new vendor relationship. The catch is the per-domain and per-platform pricing. Running Brand Radar's all-platform bundle ($699/month) across even five clients gets expensive fast, and during its current beta it's bundled into existing Ahrefs plans, so pricing could shift once beta ends. Treat these as a convenience option for small portfolios, not a scalable agency solution. [tool:semrush] [tool:ahrefs-brand-radar]
What to actually track for each client brand
Having the right software doesn't fix a sloppy tracking setup. A few patterns show up repeatedly in agency GEO work that goes wrong.
Track topic queries, not just branded ones
The real citation opportunity for most client brands comes from non-branded, problem-solution queries where the brand isn't mentioned yet, not from checking whether "is [client] good" returns a positive answer. If every prompt in your tracking set includes the client's name, you're measuring reputation, not discovery.
Weekly cadence for anything that matters
Monthly checks miss the moment a competitor ships new content or a model update reshuffles citations. Promptwatch's data on ChatGPT citation drops after GPT-5.3 shows average citations per response dropped sharply right around that model rollout in March 2026, the kind of shift a monthly snapshot would miss entirely until weeks later.
Measure share of voice, not isolated citation rate
"We got cited" feels like a win until you realize a competitor got cited in 80% of responses while your client landed in 20%, and showed up third in the answer rather than first. Weight citations by position and prominence, not just raw count.
Set realistic domain-authority expectations per client
It's worth telling smaller clients upfront that they don't need Forbes-level domain authority to win citations. Promptwatch's domain rank data from August 2026 shows DR 46-75 sites earned almost half of all ChatGPT Search citations that month, while the very largest DR 91-100 sites saw their share fall from roughly 7% to 3% over the same period. Mid-authority client sites have a genuine shot, which is a useful talking point when a client asks why a much bigger competitor isn't dominating every AI answer.
Audit crawler access per domain, not just once
Promptwatch's AI crawler traffic data shows OpenAI's share of verified AI crawler requests fell from 94.8% in June 2026 to 79.8% by early September, as Anthropic, Google, Perplexity and Mistral crawlers picked up share. A robots.txt rule or WAF setting that felt harmless a year ago can quietly block a crawler that now matters. Check this per client domain, not once at onboarding.
Picking the right tool for your agency's size
For a small agency with 2-5 clients, Otterly AI's Standard plan or Rank Prompt's Agency tier give you unlimited workspaces or generous client slots without a big upfront commitment. For a mid-size agency with 10-25 clients that wants reporting depth plus the ability to actually ship fixes rather than just flag them, Promptwatch's Growth or Scale agency tiers, or Peec AI's equivalent plans, are the stronger fit. For agencies offering fully managed GEO execution as a service, ReachLLM's Growth tier or Promptwatch's agentic content workflows let you resell that work without building a content team from scratch.
If you want to browse the wider category before committing, the GEO software directory at bestgeosoftware.com and the AI rank tracking tools listed at ai-rank-tools.com are worth a look alongside this comparison.
Whichever tool you land on, the bigger risk isn't picking the wrong platform. It's buying any platform and letting the dashboard sit there unused while clients ask why their AI visibility hasn't moved. Build the tracking-to-action loop first, then pick the tool that fits it.