Key takeaways
- Brandlight.ai has no public pricing page, no free trial, and no published tiers. Everything goes through a sales call, and third-party estimates range wildly, from around $199/mo to $15,000+/mo for enterprise deployments.
- Profound publishes self-serve tiers: Starter at $99/mo (ChatGPT only, 50 prompts), Growth at $399/mo (3 engines, 100 prompts), and custom Enterprise pricing with up to 9 engines.
- Promptwatch publishes full pricing: Essential at $95/mo, Professional at $245/mo, and Business at $579/mo, with all engines, API, and MCP access included at every paid tier.
- Brandlight is built for multi-brand enterprises with dedicated AI marketing teams. G2 reviewers note its pricing "can reach $750/month" and caution that small businesses may find it disproportionate to their needs.
- If you need transparent pricing and self-serve onboarding, Promptwatch and Profound both publish their plans. If you're a Fortune 500 with multiple brands and regions, Brandlight's custom-quote model may be worth the sales cycle.
What is Brandlight.ai?
Brandlight.ai is an enterprise AI visibility platform founded in October 2024 in Israel by CEO Imri Marcus. The company raised a $30M Series A in February 2026, led by Pelion Venture Partners, bringing total funding to roughly $36M. Its positioning centers on what it calls the "AI market shelf": helping brands understand how AI engines recommend, rank, and describe their products when buyers ask category questions.
Named customers include Kimberly-Clark, LG, The Hartford, and Estée Lauder. That customer profile tells you most of what you need to know about pricing: this is not a tool for solo consultants or small agencies.
Brandlight.ai pricing in 2026: what we actually know
Here's the honest answer: Brandlight does not publish pricing. The /pricing and /plans URLs on brandlight.ai return 404 errors. G2 confirms that "information about Brandlight AI pricing, plan availability, and costs is not listed on G2 by the vendor," and the platform offers no free trial.
What third-party sources report
Because Brandlight keeps pricing behind a sales call, the numbers floating around the web vary enormously:
| Source | Reported Brandlight pricing | Notes |
|---|---|---|
| G2 reviewer | "Can reach $750/month" | Called steep versus competitors bundling optimization tools |
| LLM Pulse | Entry ~$199/mo; enterprise $4K–$15K/mo | Third-party comparison estimate |
| SurfacedBy | Meaningful access from ~$3,000/mo | Enterprise deployments $4,000–$15,000+/mo |
| GetAiso | "$199/mo to $750+/mo" | Meta description conflicts with body text, illustrating how unreliable these estimates are |
The spread between these figures, $199 to $15,000 per month, should tell you something: nobody outside Brandlight's sales team actually knows what you'll pay. G2's FAQ notes that Brandlight's paid plans are "structured around enterprise needs, with custom pricing scaling based on prompt volume, brand count, and team size."
What you get for that money
Brandlight's product is organized into five modules: Visibility & Insights, Commerce, Content, Partnerships, and Technical. The Commerce module tracks how AI agents rank and compare products across retailers at the SKU level, which is genuinely differentiated. The Technical module analyzes raw server logs to identify which AI crawlers reached the site and which were denied. The Partnerships module maps which publishers and content types drive AI citations by channel.
Engine coverage includes ChatGPT, Gemini, Claude, Perplexity, Copilot, and Grok, with additional engines available as add-ons. Brandlight states SOC 2 Type 2 compliance on its homepage, which matters for enterprise procurement.
On G2, Brandlight holds a 4.8/5 rating from 194 reviews, with an average implementation time of 2 months and average ROI realized in 7 months.
Who Brandlight is actually for
G2's own summary: "best suited for mid-market and enterprise organizations with dedicated marketing, SEO, PR, or content teams." Multiple reviewers caution that small businesses and lightweight agencies may find the pricing and feature depth disproportionate to their needs. If you're running many brands across many regions, need SKU-level commerce tracking, or have procurement requirements like SOC 2, Brandlight deserves a demo. If you want to compare prices transparently, it's the wrong starting point.
Profound pricing in 2026: published tiers, clear limits
Profound takes the opposite approach: it publishes self-serve pricing, though the entry tier is narrower than it first appears.
| Tier | Price | Engines | Prompts | Responses/mo | Seats | API |
|---|---|---|---|---|---|---|
| Starter | $99/mo (billed yearly) | ChatGPT only | 50 | 1,500 | 1 | No |
| Growth | $399/mo (billed yearly) | 3 (ChatGPT, Perplexity, AI Overviews) | 100 | 9,000 | 3 | No |
| Enterprise | Custom | Up to 9 | Tailored | Tailored | Unlimited | Yes |
The catch with Profound is what's locked behind Enterprise. The API, SSO, ChatGPT Shopping analytics, and full engine coverage (Google AI Mode, Gemini, Copilot, Grok, DeepSeek, Claude) all require a custom contract. The $99 Starter tier tracks ChatGPT only, which is a real limitation if your buyers use Perplexity or Google's AI features.
Profound holds a 4.5/5 rating on G2 from 1,128 reviews, a much larger review base than Brandlight's 194.
Promptwatch pricing in 2026: everything included at every tier
Promptwatch publishes full pricing with no engine gating. Every paid plan includes all tracked engines, API access, and MCP support.
| Tier | Price | Sites | Prompts | Responses/mo | Key additions |
|---|---|---|---|---|---|
| Essential | $95/mo | 1 | 50 | 6,000 | All engines, API, MCP, visitor analytics, content gaps |
| Professional | $245/mo | 2 | 150 | 18,000 | Crawler logs, automated content generation, state tracking |
| Business | $579/mo | 5 | 350 | 42,000 | City-level tracking, ChatGPT Shopping, dedicated support |
A 7-day free trial is available on paid plans, and annual billing gives you 12 months for the price of 10.
Head-to-head: Brandlight vs Profound vs Promptwatch
| Dimension | Brandlight | Profound | Promptwatch |
|---|---|---|---|
| Public pricing | No | Yes | Yes |
| Free trial | No | Growth trial available | 7-day free trial |
| Entry price | Unknown (est. $199–$3,000+/mo) | $99/mo | $95/mo |
| Engines at entry | 6+ | 1 (ChatGPT) | All tracked engines |
| API at entry | Enterprise | No | Yes |
| Content generation | Yes (Content module) | Agents credits | Yes, with CMS publishing |
| Crawler log analysis | Yes (Technical module) | Enterprise | Professional tier and above |
| Best for | Multi-brand enterprises | Deep self-serve measurement | Teams wanting tracking plus execution |
Which one should you pick?
Pick Brandlight if you're a large enterprise managing multiple brands and regions, you need SKU-level commerce tracking, and a sales-led procurement process is normal for your organization.
Pick Profound if measurement depth is your priority, you're primarily focused on ChatGPT, and you're comfortable negotiating for anything beyond the basics.
Pick Promptwatch if you want transparent pricing, all engines from day one, and a platform that doesn't just report on visibility but helps you fix it with automated content generation and CMS publishing.
For a broader look at the category, the GEO software directory at bestgeosoftware.com covers the full landscape of platforms beyond these three.
The bottom line
Brandlight is a serious platform for serious enterprises, and its $30M raise means it will be around for a while. But its refusal to publish pricing makes it impossible to evaluate cost without a sales call, and the third-party estimates that do exist range from $199 to $15,000 per month. If that procurement process fits your company, book the demo. If you'd rather see numbers before talking to anyone, Profound and Promptwatch both publish theirs, and Promptwatch's all-engines-at-every-tier approach means the price on the page is the price you actually pay.