Scrunch vs Authoritas AI Tracker (2026): Which AI visibility platform is better?

Key Takeaways

• Scrunch costs more but delivers deeper optimization tools -- $250/mo vs Authoritas' £90/mo starter tier, but Scrunch includes an Agent Experience Platform and actionable optimization tips that Authoritas lacks
• Authoritas uses credit-based pricing that can get expensive fast -- each AI query burns credits, so heavy users may hit limits quickly or pay more than expected
• Scrunch covers 4 core LLMs; Authoritas tracks 7+ including DeepSeek -- Authoritas has broader model coverage but Scrunch focuses on the platforms that matter most (ChatGPT, Perplexity, Claude, Gemini)
• Authoritas bundles traditional SEO tools; Scrunch is AI-search-only -- if you need rank tracking and keyword research alongside AI monitoring, Authoritas offers that. Scrunch doesn't.
• Scrunch's Agent Experience Platform is unique -- it lets you serve AI-optimized content directly to LLM crawlers, a capability Authoritas doesn't offer
• For publishers tracking content licensing, Authoritas is purpose-built -- it's designed to help publishers understand content usage and unlock licensing revenue. Scrunch targets brands and agencies.

Overview

Scrunch

Scrunch

Monitor and optimize how AI assistants like ChatGPT and Clau

View more

Scrunch is an AI Customer Experience Platform built around three pillars: monitoring brand visibility across ChatGPT, Perplexity, Claude, and Gemini; analyzing why AI models cite (or ignore) your content; and serving AI-optimized content through its Agent Experience Platform. It tracks citations, rankings, competitor performance, and AI bot crawling behavior in real time. Scrunch positions itself as an optimization platform, not just a tracker -- it tells you what's broken and gives you tools to fix it. Used by over 500 companies including Lenovo, Skims, and Penn State, it's aimed at brands and agencies that want to move the needle on AI search visibility.

Authoritas AI Tracker

Authoritas AI Tracker

Track brand visibility across AI search engines and traditio

View more

Authoritas combines AI search monitoring with traditional SEO tools in a single platform. It tracks brand visibility across ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, and Bing AI, monitoring citations, sentiment, and competitor mentions. Built for eCommerce brands, publishers, and agencies, it uses a credit-based pricing model where each AI query consumes credits. Authoritas also offers a full SEO suite (rank tracking, keyword research, backlink analysis) alongside its AI monitoring, making it a hybrid platform. The publisher-focused features -- content licensing insights, IP protection tracking -- set it apart from pure AI visibility tools.

Side-by-Side Comparison

Head-to-head feature deep-dive

LLM coverage and monitoring depth

Scrunch monitors four major LLMs: ChatGPT, Perplexity, Claude, and Gemini. It doesn't track DeepSeek, Bing AI, or some of the smaller models. The focus is on the platforms that drive the most consumer traffic and brand discovery. You get prompt-level tracking, citation analysis, ranking position, and competitor comparisons across these four.

Authoritas casts a wider net. It tracks ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, and Bing AI (Copilot). That's seven platforms vs Scrunch's four. For brands that want comprehensive coverage including emerging models like DeepSeek, Authoritas wins on breadth. But each query burns credits, so tracking more models means burning through your credit allocation faster.

Verdict: Authoritas has broader LLM coverage. Scrunch focuses on the core four that matter most to brands. If you need DeepSeek or Bing AI visibility, go Authoritas. If you want deep tracking on the big four without worrying about credit limits, Scrunch is cleaner.

AI bot crawling and indexing insights

Scrunch includes a real-time AI bot crawl feed. You see when ChatGPT, Perplexity, Claude, or Gemini bots hit your site, which pages they request, and any errors they encounter. It also shows crawl trends over time -- are bots visiting more or less frequently? This is critical for diagnosing indexing issues. If AI models aren't seeing your new content, the crawl feed tells you why.

Authoritas doesn't advertise a comparable crawl monitoring feature. The platform focuses on tracking what AI models say about your brand in their responses, not on how they discover and index your content. You can see citations and sentiment, but you won't get visibility into the crawling layer.

Verdict: Scrunch wins on crawl transparency. If you need to debug why AI models aren't picking up your content, Scrunch gives you the data. Authoritas doesn't surface this.

Optimization and actionable insights

Scrunch's Insights module delivers actionable optimization tips. It analyzes why AI models cite competitors instead of you, surfaces the sites AI loves to reference, and flags errors that block AI bots from crawling your pages. The Agent Experience Platform takes this further: you can create a parallel version of your site optimized for AI traffic, serving structured, AI-friendly content directly to LLM crawlers. This is a proactive optimization tool, not just a reporting dashboard.

Authoritas provides citation analysis and sentiment tracking, but the optimization guidance is thinner. You can see which competitors are mentioned and how often, but the platform doesn't hand you a to-do list for improving your visibility. It's more of a monitoring and reporting tool than an optimization engine.

Verdict: Scrunch is built for taking action. Authoritas shows you the data but leaves the strategy to you. If you want a platform that tells you what to fix and gives you tools to fix it, Scrunch is the clear winner.

Traditional SEO integration

Scrunch is AI-search-only. It doesn't track traditional Google rankings, keyword volumes, or backlinks. If you need those, you'll need a separate SEO tool.

Authoritas bundles a full SEO platform alongside its AI monitoring. The Essential plan (£99/mo) includes rank tracking, keyword research, backlink analysis, site audits, and competitor analysis. The Advanced and Expert tiers add more keywords, domains, and reporting features. For agencies or brands that want one platform for both traditional SEO and AI visibility, Authoritas delivers that.

Verdict: Authoritas wins if you need an all-in-one SEO + AI platform. Scrunch is purpose-built for AI search and doesn't try to be a traditional SEO tool.

Publisher-specific features

Scrunch is designed for brands and agencies. It doesn't have features tailored to publishers tracking content licensing or IP usage.

Authoritas explicitly targets publishers with tools to understand how AI platforms consume their content, track licensing opportunities, and protect intellectual property. If you're a news site or content publisher trying to monetize AI platform usage, Authoritas is built for that use case.

Verdict: Authoritas is the only choice for publishers. Scrunch doesn't serve this market.

User interface and reporting

Scrunch's interface is clean and focused. The monitoring dashboard shows performance trends, prompt analytics, and AI traffic in one view. The insights dashboard surfaces optimization tips and citation analysis. The Agent Experience Platform is a separate module for serving AI-optimized content. It's straightforward -- you can get up and running quickly without a steep learning curve.

Authoritas has a more complex interface because it combines AI monitoring with traditional SEO tools. The AI Search Platform is one module; the SEO Platform is another. You can export data to Looker Studio for custom dashboards, which is useful for agencies reporting to clients. But the learning curve is steeper because there's more surface area to cover.

Verdict: Scrunch is simpler and faster to onboard. Authoritas offers more flexibility (especially with Looker Studio integration) but requires more time to master.

Pricing structure and value

Scrunch uses flat monthly pricing: Starter $250/mo (annual billing), Growth $417/mo, Enterprise custom. You get unlimited queries within your plan's feature set. No credit limits, no surprise overages. The 7-day free trial lets you test before committing.

Authoritas uses credit-based pricing for its AI Search Platform. The free tier gives you 50 credits/mo. P1 is £90/mo for 2,000 credits, P2 is £225/mo for 6,000 credits, P3 is £495/mo for 15,000 credits, Enterprise is £1,125/mo for 42,000 credits. Each AI query consumes credits -- the exact cost depends on the model (GPT-4o mini is cheaper than GPT-4o, for example). If you run out of credits mid-month, you either stop querying or upgrade. The SEO Platform is separate: Essential £99/mo, Advanced £399/mo, Expert $799/mo.

For light users, Authoritas' P1 tier (£90/mo) is cheaper than Scrunch's $250/mo. But if you're running hundreds of prompts across multiple LLMs, you'll burn through credits fast and end up in the P3 or Enterprise tier, which costs more than Scrunch. The credit model also adds cognitive overhead -- you have to budget queries and think about credit consumption.

Verdict: Authoritas is cheaper for light usage (under 2,000 queries/mo). Scrunch is better value for heavy users who don't want to worry about credit limits. The flat-fee model is simpler and more predictable.

Pricing comparison

Note: Authoritas pricing is in GBP. USD conversions are approximate.

Pros and cons

Scrunch pros

• Real-time AI bot crawl monitoring with error detection
• Agent Experience Platform for serving AI-optimized content
• Actionable optimization tips, not just data dumps
• Flat monthly pricing with no credit limits
• Focused on the four LLMs that matter most
• Fast onboarding and clean interface

Scrunch cons

• More expensive entry point ($250/mo vs Authoritas' £90/mo)
• No traditional SEO tools (rank tracking, keywords, backlinks)
• Doesn't track DeepSeek, Bing AI, or smaller LLMs
• Not built for publishers tracking content licensing

Authoritas pros

• Broader LLM coverage (7+ models including DeepSeek)
• Bundles traditional SEO tools with AI monitoring
• Cheaper for light users (£90/mo for 2,000 credits)
• Publisher-focused features for licensing and IP tracking
• Looker Studio integration for custom reporting
• Free tier available (50 credits/mo)

Authoritas cons

• Credit-based pricing can get expensive for heavy users
• No AI bot crawl monitoring or indexing insights
• Limited optimization guidance -- mostly a reporting tool
• Steeper learning curve due to combined SEO + AI platform
• Credits run out mid-month if you underestimate usage

Who should pick which tool

Pick Scrunch if:

• You're a brand or agency focused on optimizing AI search visibility
• You want tools that tell you what to fix, not just what's broken
• You need to monitor and debug AI bot crawling behavior
• You plan to run hundreds of prompts per month and don't want credit limits
• You want the Agent Experience Platform to serve AI-optimized content
• You already have a traditional SEO tool and just need AI monitoring

Pick Authoritas if:

• You're a publisher tracking content licensing and IP usage
• You need one platform for both traditional SEO and AI visibility
• You want to track DeepSeek, Bing AI, and other emerging LLMs
• You're a light user (under 2,000 queries/mo) and want a lower entry price
• You need Looker Studio integration for client reporting
• You prefer a free tier to test before committing

If you're also looking to track how your brand shows up in AI search results and need content gap analysis to identify what's missing from your site, Promptwatch covers that angle with tools to generate AI-optimized content based on real citation data.

Promptwatch

AI search visibility and optimization platform

View more

Final verdict

Scrunch and Authoritas serve different audiences. Scrunch is an optimization platform for brands and agencies that want to actively improve their AI search visibility. It costs more upfront but delivers deeper tools -- crawl monitoring, the Agent Experience Platform, actionable insights. If you're serious about moving the needle on AI visibility and plan to use the platform heavily, Scrunch is worth the premium.

Authoritas is a hybrid SEO + AI monitoring platform with broader LLM coverage and a lower entry price. It's a better fit for publishers, eCommerce brands that need traditional SEO tools, and light users who want to dip their toes into AI visibility tracking without committing $250/mo. But the credit-based pricing can bite you if you underestimate usage, and the optimization tools are thinner.

Bottom line: Scrunch for brands optimizing AI search. Authoritas for publishers and teams that need SEO + AI in one platform.