Key Takeaways
- AI Peekaboo is 60% cheaper ($99/mo vs $250/mo) and includes full white-labeling out of the box -- making it the obvious pick for agencies managing multiple clients
- Scrunch has deeper optimization tools -- its Agent Experience Platform lets you serve AI-optimized content directly to bots, while AI Peekaboo stops at monitoring and basic insights
- AI Peekaboo integrates with Google Search Console to compare traditional SEO vs AI visibility side-by-side; Scrunch doesn't offer this
- Scrunch tracks more dimensions -- journey mapping, misinformation detection, and error detection for AI bot crawling issues
- Both cover the same core LLMs (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews), but Scrunch adds real-time bot crawl logs
- For agencies: AI Peekaboo wins on price and white-label. For brands with budget who want to actively optimize: Scrunch has more tools to actually improve visibility, not just track it.
Overview
Scrunch
Scrunch positions itself as an "AI Customer Experience Platform" -- not just a tracker. It monitors brand visibility across ChatGPT, Perplexity, Claude, and other LLMs, but goes further with an Agent Experience Platform (AXP) that lets you create AI-optimized versions of your site content. Think of it as serving a parallel version of your pages specifically for AI bots. Scrunch also tracks AI bot crawling behavior in real-time, flags errors when bots can't access your site, and provides optimization tips to move up in AI rankings. Used by brands like Lenovo, Skims, and Penn State, plus agencies managing multiple clients. Pricing starts at $250/mo for the Starter tier (billed annually), with a Growth tier at $417/mo and custom Enterprise pricing.
AI Peekaboo
AI Peekaboo is a specialized AI visibility platform built for SaaS companies and agencies. It tracks brand mentions across ChatGPT, Gemini, Google AI Overviews, Perplexity, and Google AI Mode. The core workflow: pick prompts to monitor, see your visibility score, analyze how AI models talk about you, and get recommendations. What sets AI Peekaboo apart is full white-labeling included at the base price -- agencies can rebrand the entire platform as their own. It also integrates with Google Search Console to compare traditional SEO performance against AI visibility. Pricing is straightforward: $99/mo for the Pro plan with white-label included. Free trial available.
Side-by-Side Comparison
| Feature | Scrunch | AI Peekaboo |
|---|---|---|
| Starting price | $250/mo (annual) | $99/mo |
| Free trial | 7 days | Yes |
| LLMs tracked | ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews | ChatGPT, Gemini, Google AI Overviews, Perplexity, Google AI Mode |
| White-labeling | Enterprise tier only | Included at $99/mo |
| Google Search Console integration | No | Yes |
| AI bot crawl logs | Yes (real-time feed) | No |
| Agent Experience Platform | Yes (serve AI-optimized content) | No |
| Journey mapping | Yes | No |
| Misinformation detection | Yes | No |
| Error detection | Yes (bot crawl errors) | No |
| Multi-client management | Yes | Yes |
| Looker Studio integration | No | Yes |
| Target audience | Brands, agencies with budget | Agencies, SaaS companies |
Pricing comparison
| Plan | Scrunch | AI Peekaboo |
|---|---|---|
| Starter/Pro | $250/mo (annual billing) | $99/mo |
| Growth/Mid-tier | $417/mo (annual billing) | Not disclosed |
| Enterprise | Custom pricing | Custom pricing |
| White-label | Enterprise tier only | Included in Pro ($99/mo) |
| Free trial | 7 days | Yes (duration not specified) |
Scrunch's pricing is higher across the board, but you're paying for deeper optimization tools. AI Peekaboo's $99/mo price point with white-label included is hard to beat if you're an agency.
Monitoring and tracking
Both platforms cover the core use case: tracking how AI models talk about your brand.
Scrunch monitors ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. You can track performance by competitor, persona, topic, and geography. Prompt analytics show trends, citations, competitors, and rankings for any query. The real-time AI bot crawl feed is a standout -- you see exactly when ChatGPT, Claude, or Perplexity bots hit your site, which pages they read, and any errors they encounter. This is infrastructure-level visibility most competitors don't offer.
AI Peekaboo tracks ChatGPT, Gemini, Google AI Overviews, Perplexity, and Google AI Mode. You pick prompts to monitor, see your visibility score, and analyze how AI models mention you. The Google Search Console integration is unique -- you can compare traditional SEO rankings against AI visibility for the same queries. This helps you understand where AI search is cannibalizing or complementing your organic traffic. No real-time bot logs, though.
Verdict: Scrunch has more technical depth (bot logs, error detection). AI Peekaboo has better SEO integration. Pick based on whether you care more about infrastructure visibility or comparing AI vs traditional search.
Optimization and insights
This is where the platforms diverge sharply.
Scrunch provides actionable optimization tips to improve your AI rankings. The Insights module shows you which sites AI loves to cite, flags when bots can't crawl your pages, and suggests fixes. The Agent Experience Platform (AXP) is the big differentiator -- you create a parallel version of your site that's "translated" for AI traffic. Instead of hoping AI bots parse your human-facing pages correctly, you serve them structured, AI-optimized content. This is closer to what Promptwatch does with content gap analysis and AI-targeted content generation -- you're actively improving visibility, not just watching it.
AI Peekaboo provides recommendations based on your visibility score, but it's more about understanding the current state than actively optimizing. You see how AI models talk about you, which competitors they prefer, and where you're missing. The Looker Studio integration lets you build custom reports. But there's no equivalent to Scrunch's AXP -- no way to serve AI-optimized content or fix crawl errors directly.
Verdict: Scrunch is an optimization platform. AI Peekaboo is a monitoring and reporting platform. If you want to take action, Scrunch has the tools. If you just need visibility data for client reports, AI Peekaboo is sufficient.
Agency and multi-client features
Both platforms support agencies, but with different priorities.
AI Peekaboo includes full white-labeling at the $99/mo Pro tier. Agencies can rebrand the entire platform -- logo, domain, colors -- and resell it as their own service. Multi-client management is built in. The Looker Studio integration makes it easy to pull data into client dashboards. This is the most agency-friendly pricing and feature set in the AI visibility space.
Scrunch supports multi-client management but reserves white-labeling for the Enterprise tier (custom pricing). The platform is more feature-rich, but you're paying significantly more. Agencies with high-value clients who need deep optimization will justify the cost. Agencies managing dozens of smaller clients will struggle with the per-client economics.
Verdict: AI Peekaboo wins for agencies on price and white-label accessibility. Scrunch is better for agencies serving enterprise clients who need advanced features.
Data and integrations
Neither platform is particularly integration-heavy, but there are differences.
Scrunch focuses on its own data ecosystem. The real-time bot crawl logs and AI traffic trends are proprietary. No mention of API access or third-party integrations beyond standard analytics.
AI Peekaboo integrates with Google Search Console (a major plus for SEO teams) and Looker Studio for custom reporting. This makes it easier to fit AI visibility data into existing workflows. No API mentioned.
Verdict: AI Peekaboo has better integrations for SEO and reporting workflows. Scrunch is more of a standalone platform.
User experience and setup
Both platforms emphasize ease of use, but with different onboarding flows.
Scrunch offers a free brand report that shows results in 30 seconds -- no credit card required. The 7-day trial gives you access to the full platform. The interface is dashboard-heavy with separate modules for Monitoring, Insights, and AXP. More features means more complexity, but the learning curve isn't steep.
AI Peekaboo has a simpler workflow: pick prompts, track visibility, analyze results. The interface is cleaner because there are fewer features. Free trial available (duration not specified). White-label setup is straightforward for agencies.
Verdict: AI Peekaboo is easier to get started with. Scrunch has more to learn but more to gain once you're up to speed.
Unique features
Scrunch only:
- Agent Experience Platform (serve AI-optimized content to bots)
- Real-time AI bot crawl logs and traffic trends
- Journey mapping (track how users move through AI-recommended content)
- Misinformation detection (flag when AI models get your brand wrong)
- Error detection for bot crawling issues
AI Peekaboo only:
- Google Search Console integration (compare SEO vs AI visibility)
- Full white-labeling at base price
- Looker Studio integration for custom reporting
- AI chatbot for analyzing visibility data
Pros and cons
Scrunch pros
- Agent Experience Platform lets you actively optimize for AI, not just monitor
- Real-time bot crawl logs provide infrastructure-level visibility
- Journey mapping and misinformation detection are advanced features competitors lack
- Error detection helps you fix technical issues blocking AI bots
- Trusted by major brands (Lenovo, Skims, Penn State)
Scrunch cons
- $250/mo starting price is 2.5x higher than AI Peekaboo
- White-labeling locked behind Enterprise tier
- No Google Search Console integration
- Steeper learning curve due to more features
- Annual billing required for advertised pricing
AI Peekaboo pros
- $99/mo with white-label included is unbeatable for agencies
- Google Search Console integration bridges AI and traditional SEO
- Looker Studio integration fits into existing reporting workflows
- Simpler interface, faster onboarding
- AI chatbot for querying visibility data
AI Peekaboo cons
- Monitoring-focused -- no tools to actively optimize or serve AI-optimized content
- No real-time bot crawl logs or error detection
- No journey mapping or misinformation tracking
- Limited advanced features compared to Scrunch
- Less suitable for brands who want to do more than track
Who should pick which tool
Pick AI Peekaboo if:
- You're an agency managing multiple clients and need white-label at a reasonable price
- You want to compare AI visibility against traditional SEO performance (Google Search Console integration)
- You need to pull data into Looker Studio for client dashboards
- Your primary goal is monitoring and reporting, not active optimization
- Budget is a constraint and $99/mo fits better than $250/mo
Pick Scrunch if:
- You're a brand (or agency serving enterprise clients) with budget for deeper tools
- You want to actively optimize for AI search, not just track it -- the Agent Experience Platform is a game-changer
- You need real-time visibility into how AI bots crawl your site and want to fix errors
- Journey mapping, misinformation detection, and advanced analytics matter to your strategy
- You're willing to pay more for a platform that helps you take action, not just understand the problem
Pick something else if:
- You need content gap analysis and AI content generation to actually create the content AI models want to cite -- tools like Promptwatch focus on the full action loop (find gaps, generate content, track results), not just monitoring
- You want API access or deep integrations with your existing martech stack
- You're looking for a free or open-source option (neither platform offers this)
Final verdict
Scrunch and AI Peekaboo solve different problems at different price points.
AI Peekaboo is the agency tool. At $99/mo with white-label included, it's built for teams managing multiple clients who need clean visibility data and easy reporting. The Google Search Console integration is smart -- it connects AI visibility to the SEO metrics agencies already track. But it stops at monitoring. You see the problem, you don't get tools to fix it.
Scrunch is the optimization platform. At $250/mo, you're paying for tools that help you improve AI visibility, not just measure it. The Agent Experience Platform is the standout -- serving AI-optimized content directly to bots is a level of control most platforms don't offer. Real-time bot logs, error detection, journey mapping, and misinformation tracking are advanced features that justify the higher price if you're serious about AI search as a channel.
The decision comes down to budget and goals. Agencies with tight margins and lots of clients: AI Peekaboo wins on economics. Brands or agencies with enterprise clients who want to actively compete in AI search: Scrunch has the tools to do it. Neither platform is bad -- they're just aimed at different buyers.