Authoritas AI Tracker vs Mentions.so (2026): Which AI visibility tool is better?

Key Takeaways

• Authoritas offers a complete SEO + AI visibility platform with traditional rank tracking, while Mentions.so is laser-focused on AI search only
• Mentions.so starts at $249/mo with a 25-prompt free tier; Authoritas AI Search starts at £90/mo (~$115) with 2,000 credits but requires understanding credit consumption per query
• Authoritas tracks 7 AI models; Mentions.so tracks 8 including Meta AI
• Authoritas integrates AI visibility data into Looker Studio dashboards and combines it with organic SEO metrics -- ideal if you're already doing traditional SEO work
• Mentions.so provides daily performance reports and actionable recommendations focused purely on improving AI rankings
• If you need one tool for both SEO and AI visibility, Authoritas wins. If you only care about AI search and want simplicity, Mentions.so is cleaner.

Overview

Authoritas AI Tracker

Authoritas AI Tracker

Track brand visibility across AI search engines and traditio

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Authoritas started as a traditional SEO platform for eCommerce, agencies, and publishers. In 2024-2025, they added AI search tracking as a separate module. The result is a dual-platform setup: you can buy the AI Search Platform standalone or combine it with their SEO Platform (Essential £99/mo, Advanced £399/mo, Expert $799/mo). The AI side tracks brand mentions, citations, and sentiment across ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, and Bing AI. It uses a credit-based pricing model -- each AI query costs credits depending on the model and whether you need citation tracking. The platform is built for teams that want to see AI visibility and organic rankings side-by-side, especially in Looker Studio dashboards.

Mentions.so

Mentions.so

Brand mention tracking in AI search

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Mentions.so launched as an AI-first brand monitoring tool. It tracks how your brand appears in responses from Google AI Overviews, ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, and Meta AI -- eight models total. The pitch is simple: add your domain, pick prompts (or let their AI suggest them), and get daily reports showing where you're mentioned, sentiment analysis, and competitive visibility comparisons. Mentions.so includes traffic attribution to show how much traffic you're getting from AI models. Pricing is straightforward: free tier with 25 prompts across 3 LLMs, then $249/mo for the full platform. It's designed for brands that want to focus exclusively on AI search without the baggage of traditional SEO tools.

Side-by-Side Comparison

Pricing comparison

Authoritas uses credits that vary by model and query type. A single query might cost 1-10+ credits depending on whether you're tracking citations and which LLM you're querying. This makes cost-per-query unpredictable unless you plan carefully. Mentions.so charges a flat $249/mo with no per-query limits once you're on the paid plan.

Feature deep-dive

AI model coverage

Authoritas tracks 7 models: Google AI Overviews, ChatGPT (GPT-4o mini), Perplexity (Sonar), Bing AI, Claude 3.5 Haiku, Gemini 1.5 Flash, and DeepSeek. Each model has different credit costs -- for example, Google AIO with citations costs more than Claude without citations.

Mentions.so tracks 8 models, adding Meta AI to the mix. All models are included in the flat $249/mo price with no per-query credit math. If you care about Meta AI (which powers Facebook and Instagram AI features), Mentions.so is the only option here.

Verdict: Mentions.so wins on model count and pricing simplicity. Authoritas wins if you specifically need granular control over which models to query and want to optimize credit spend.

Prompt management and discovery

Authoritas lets you set up structured prompt testing with competitive comparisons. You can track Share of Voice across prompts and see how competitors rank. The platform doesn't mention AI-suggested prompts -- you're expected to bring your own prompt list or build it manually.

Mentions.so has an AI prompt suggestion feature that analyzes your domain and recommends relevant prompts. You can accept, reject, or customize them. This is a huge time-saver if you're not sure what prompts to track. The interface shows a "reject/accept" flow for AI-generated prompts, which makes onboarding faster.

Verdict: Mentions.so is easier for teams that don't have a prompt strategy yet. Authoritas is better if you already know exactly what you want to track.

Reporting and dashboards

Authoritas integrates with Looker Studio, which is a big deal for agencies and enterprise teams. You can combine AI visibility data with organic rankings, traffic, and conversions in one dashboard. The platform is built for teams that present data to stakeholders and need polished, customizable reports.

Mentions.so sends daily performance reports with insights like "Keyword 'digital marketing' performance is up by 12%" and "Mobile traffic saw a decrease of 5% this week." The reports include actionable recommendations -- not just data dumps. The interface shows weekly performance charts and sentiment breakdowns. No mention of Looker Studio or external integrations.

Verdict: Authoritas wins for agencies and teams that need flexible reporting. Mentions.so wins for brands that want insights delivered to their inbox without building dashboards.

Traffic attribution

Mentions.so explicitly tracks AI traffic and shows you how much traffic you're getting from AI models and where it's coming from. This is a core feature -- you can see which prompts drive actual visits.

Authoritas doesn't mention traffic attribution in their AI Search Platform. Their SEO Platform tracks organic traffic, but connecting AI mentions to actual traffic isn't highlighted as a feature.

Verdict: Mentions.so wins. If you need to prove ROI from AI visibility, this is critical.

Traditional SEO integration

Authoritas is a full SEO platform with rank tracking, keyword research, site audits, backlink analysis, and content optimization tools. The AI Search Platform is an add-on. If you're already paying for an SEO tool, you can consolidate into Authoritas and get both. If you're not doing traditional SEO, you're paying for features you don't need.

Mentions.so has zero traditional SEO features. It's AI search only. This is a feature, not a bug -- the tool is simpler and faster because it's not trying to do everything.

Verdict: Authoritas wins if you need one platform for everything. Mentions.so wins if you already have an SEO tool and just want AI visibility.

Actionable recommendations

Mentions.so's homepage emphasizes "Get Practical Recommendations to Boost Your AI Rankings" and "clear steps to rank higher." The daily reports include specific insights about what's working and what's not. The platform analyzes how AI talks about your brand and suggests fixes.

Authoritas focuses on tracking and reporting but doesn't highlight actionable recommendations as a core feature. You get the data; you figure out what to do with it.

Verdict: Mentions.so wins for teams that want guidance, not just dashboards.

Competitive analysis

Both tools track competitors. Authoritas shows Share of Voice trends over time and lets you compare your brand to competitors across prompts. The interface includes line graphs showing SOV percentages for multiple brands (e.g., Patagonia 15%, Lululemon 12%, etc.).

Mentions.so shows real-time visibility percentages for competitors (e.g., Kajabi 67%, Thinkific 59%, Teachable 46%). The interface is cleaner and easier to scan at a glance.

Verdict: Tie. Both do this well. Authoritas is better for historical trends; Mentions.so is better for quick snapshots.

Sentiment analysis

Both tools track sentiment (positive, neutral, negative). Authoritas shows sentiment as part of citation tracking. Mentions.so shows sentiment breakdowns by day with color-coded charts (Very Positive, Neutral, Negative).

Verdict: Tie. Both handle this adequately.

Pros and cons

Authoritas AI Tracker pros

• Combines AI visibility with traditional SEO in one platform
• Looker Studio integration for custom dashboards
• Lower entry price (£90/mo vs $249/mo)
• Mature platform with enterprise features
• Good for agencies managing multiple clients

Authoritas AI Tracker cons

• Credit-based pricing is confusing and unpredictable
• No traffic attribution for AI mentions
• No AI-suggested prompts
• Requires learning two platforms if you want both SEO and AI features
• Fewer AI models than Mentions.so (no Meta AI)

Mentions.so pros

• Flat $249/mo pricing with no per-query limits
• Tracks 8 AI models including Meta AI
• AI-suggested prompts save setup time
• Daily reports with actionable recommendations
• Traffic attribution built-in
• Simpler, cleaner interface focused on one job

Mentions.so cons

• No traditional SEO features
• No Looker Studio integration
• Higher entry price than Authoritas ($249 vs £90)
• Less mature platform (newer company)
• Not ideal for agencies needing multi-client management

Who should pick which tool

Pick Authoritas if:

• You're an eCommerce brand, publisher, or agency already doing traditional SEO and want to add AI visibility tracking
• You need Looker Studio dashboards to present data to stakeholders
• You want to see organic rankings and AI mentions in one place
• You're managing multiple clients and need enterprise-level reporting
• You're comfortable with credit-based pricing and can plan your query budget

Pick Mentions.so if:

• You only care about AI search visibility and don't need traditional SEO tools
• You want simple, predictable pricing with no per-query limits
• You need traffic attribution to prove ROI from AI mentions
• You want daily reports with specific recommendations, not just raw data
• You're tracking Meta AI (Facebook/Instagram AI features)
• You want a tool that's fast to set up and doesn't require a learning curve

If you're also looking to track how your brand shows up in AI search results and optimize content to actually rank in AI engines (not just monitor), Promptwatch covers that angle with content gap analysis, AI content generation, and crawler logs that show exactly how AI models are reading your site.

Promptwatch

AI search visibility and optimization platform

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Final verdict

Authoritas is the better choice for teams that need one platform for both traditional SEO and AI visibility. The Looker Studio integration and ability to combine organic and AI metrics in one dashboard is valuable for agencies and enterprises. But the credit-based pricing is a pain, and the lack of traffic attribution is a gap.

Mentions.so is the better choice for brands that want to focus exclusively on AI search. The flat pricing, traffic attribution, and daily actionable reports make it easier to use and prove ROI. The AI-suggested prompts and cleaner interface mean you'll be up and running faster.

If you're already paying for an SEO tool like Ahrefs or Semrush, add Mentions.so for AI visibility. If you're starting from scratch and need both SEO and AI tracking, Authoritas consolidates everything -- just be ready to manage credits and learn two platforms.