AIclicks vs Frase (2026): Which AI visibility tool is right for you?

Key Takeaways

• AIclicks is a pure AI search visibility tracker (ChatGPT, Perplexity, Gemini) with no content creation features -- Frase is an SEO content platform that recently added AI citation tracking
• Frase starts at $39/mo and includes content research, writing, and optimization for Google -- AIclicks starts at $59/mo and focuses exclusively on monitoring AI search mentions
• AIclicks gives you prompt-level analytics and competitor visibility heatmaps for AI engines -- Frase gives you SERP analysis, content briefs, and an AI writing assistant
• If you need to write and optimize content for Google, Frase is the obvious pick. If you want to track how AI models cite your brand, AIclicks is purpose-built for that.
• Frase's AI tracking is a recent add-on to an SEO platform. AIclicks is built from the ground up for AI visibility monitoring.
• Neither tool helps you fix content gaps or generate AI-optimized content at scale -- for that, you'd need something like Promptwatch which combines gap analysis, content generation, and tracking in one loop.

Overview

AIclicks: AI search visibility monitoring

AIclicks monitors how your brand shows up in ChatGPT, Perplexity, Gemini, and other AI search engines. You track specific prompts, see when competitors get mentioned instead of you, and get a visibility score across models. It's used by 1,000+ brands and agencies who want to know where they stand in AI search results.

The platform doesn't create content or optimize pages -- it just tells you what's happening in AI responses. You pick the prompts that matter to your business, AIclicks runs them across models, and you see who gets cited. Think of it as a monitoring dashboard for AI search.

Frase: SEO content platform with AI tracking

Frase is an SEO content research and optimization tool that helps you write articles that rank on Google. You enter a keyword, Frase analyzes the top 10 SERP results, generates a content brief with topic targets, and gives you an editor with real-time optimization scores. Thousands of content teams use it to research competitors and hit SEO benchmarks.

In 2025, Frase added AI citation tracking for ChatGPT and Perplexity. It's not the core product -- the core is still Google SEO -- but you can now see if your content gets cited by AI models. The platform calls itself "agentic" and promises to tell you what to do next, though in practice it's more of a workflow tool than an autonomous agent.

Side-by-Side Comparison

Head-to-head feature breakdown

Core purpose and workflow

AIclicks is a monitoring tool. You give it your website URL, it discovers relevant prompts, you pick the ones you care about, and it tracks how often you get mentioned vs competitors. The workflow is: audit → monitor → get recommendations. You're not creating anything in the platform -- you're watching what AI models say about you.

Frase is a content production tool. You give it a keyword, it researches the SERP, builds a brief, and you write (or generate) an article in the editor. The workflow is: research → write → optimize → publish. The AI tracking is a side feature you can check after publishing.

Verdict: These tools solve different problems. AIclicks answers "Are AI models mentioning my brand?" Frase answers "What content do I need to rank on Google?"

AI search visibility tracking

AIclicks tracks ChatGPT, Perplexity, Gemini, and other AI engines. You see prompt-level data: which queries trigger mentions of your brand, which competitors show up instead, and how your visibility changes over time. The platform gives you heatmaps comparing your brand vs competitors across models.

Frase added ChatGPT and Perplexity tracking in 2025. You can see if your published content gets cited, but there's no prompt library, no competitor comparison, and no historical tracking depth. It's a checkbox feature, not the main event.

Verdict: AIclicks is the real AI visibility tracker. Frase's AI tracking is an afterthought.

Content creation and optimization

AIclicks doesn't create content. It gives you recommendations based on what it sees in AI responses, but you're on your own to write or optimize pages.

Frase is built for content creation. It analyzes the top 10 Google results for your keyword, extracts topics and headings, and generates a brief with target word counts and semantic keywords. The AI writing assistant can draft sections or full articles. The editor shows a real-time optimization score as you write, telling you which topics to cover and which keywords to add.

Verdict: Frase wins content creation by default. AIclicks doesn't play in this space.

Competitor analysis

AIclicks shows you which competitors get mentioned in AI responses for your tracked prompts. You see side-by-side visibility scores and can drill into specific queries where they beat you.

Frase shows you which competitors rank on Google for your target keyword. It pulls their headings, topics, and word counts so you can see what they covered. No AI-specific competitor tracking.

Verdict: Different angles. AIclicks compares AI visibility. Frase compares Google rankings.

Pricing and plans

AIclicks pricing:

• Starter: $59/mo (30 prompts, 1 website)
• Growth: $149/mo (100 prompts, 3 websites)
• Business: $499/mo (300+ prompts, 10 websites)
• 3-day free trial
• Annual billing gets 2 months free

Frase pricing:

• Solo: $39/mo (1 user, 10 articles/mo)
• Basic: $114/mo (3 users, 30 articles/mo)
• Team: $214/mo (unlimited users, 100 articles/mo)
• 7-day free trial, no credit card required

Verdict: Frase is cheaper at the entry level. AIclicks pricing scales with prompt volume, Frase scales with article output. Apples and oranges.

User experience and interface

AIclicks has a dashboard-style interface. You see visibility scores, prompt lists, and competitor heatmaps. The learning curve is low -- it's a monitoring tool, not a complex editor.

Frase has a more involved interface. The research panel, brief builder, and editor are separate views. There's a learning curve to understand the optimization score and how to use the AI assistant effectively. Once you get it, the workflow is smooth.

Verdict: AIclicks is simpler because it does less. Frase requires more onboarding but gives you more tools.

Integrations and ecosystem

AIclicks doesn't advertise integrations. It's a standalone monitoring platform.

Frase integrates with Google Search Console (to pull keyword data), WordPress (to publish directly), and Google Docs (to export briefs). The API is available on higher plans.

Verdict: Frase has a more connected workflow if you're publishing to WordPress or pulling GSC data.

Support and documentation

Both platforms offer email support and knowledge bases. Frase has more public documentation because it's been around longer (since 2016). AIclicks is newer and the docs are lighter.

Verdict: Frase has more established support resources.

Pros and cons

AIclicks pros

• Purpose-built for AI search visibility tracking
• Tracks multiple AI models (ChatGPT, Perplexity, Gemini)
• Competitor visibility comparison at the prompt level
• Simple, focused interface
• Discovers relevant prompts for your industry

AIclicks cons

• No content creation or optimization features
• Shorter free trial (3 days vs Frase's 7)
• Higher entry price ($59 vs $39)
• Recommendations are generic -- you still have to figure out what to do
• Limited integrations

Frase pros

• Comprehensive SEO content workflow (research, write, optimize)
• AI writing assistant speeds up drafting
• Real-time optimization scoring
• Cheaper entry plan ($39/mo)
• Longer free trial (7 days)
• Integrates with WordPress and Google Search Console
• Established platform with years of refinement

Frase cons

• AI citation tracking is a recent add-on, not a core strength
• No competitor analysis for AI search visibility
• No custom prompt tracking
• Optimization is Google-first -- AI citations are secondary
• Article limits can feel restrictive on lower plans

Who should pick which tool

Pick AIclicks if:

• Your main goal is tracking brand mentions in AI search engines
• You want to monitor competitor visibility in ChatGPT, Perplexity, and Gemini
• You already have a content creation process and just need visibility data
• You're running a brand monitoring or reputation management program
• You need prompt-level analytics to understand what queries drive AI mentions

Pick Frase if:

• You're writing SEO content and need research, briefs, and optimization
• Your primary focus is ranking on Google, with AI citations as a bonus
• You want an AI writing assistant to speed up drafting
• You need to produce a high volume of optimized articles
• You're working in a content team that needs collaboration features

Consider both if:

• You're serious about both Google SEO and AI search visibility
• You have budget for separate tools that do different jobs well
• You want Frase for content production and AIclicks for post-publish monitoring

Look elsewhere if:

• You need a platform that combines content gap analysis, AI-optimized content generation, and visibility tracking in one workflow -- Promptwatch is built around that action loop

• You want open-source or free tools
• You need enterprise features like SSO, custom contracts, or dedicated support (both platforms are SMB-focused)

Final verdict

AIclicks and Frase aren't really competitors -- they solve different problems.

Frase is an SEO content platform that helps you write articles that rank on Google. The AI citation tracking is a recent add-on, not the main product. If you're a content team that needs to research, write, and optimize for search engines, Frase is a solid choice. It's been around since 2016, it's refined, and it does SEO content well.

AIclicks is a pure AI search visibility tracker. It doesn't help you write content, but it tells you exactly where you stand in ChatGPT, Perplexity, and Gemini. If your job is monitoring brand mentions in AI search or understanding competitor visibility, AIclicks is purpose-built for that.

The real question is what you're trying to accomplish. Writing content for Google? Frase. Tracking AI mentions? AIclicks. Doing both? You might need both tools, or you might want a platform that combines content optimization and AI visibility tracking in one place.

One-liner: Frase optimizes content for Google with AI tracking as a side feature. AIclicks tracks AI visibility and nothing else. Pick based on your primary job to be done.