Key Takeaways
- Authoritas uses a credit-based pricing model (£90-£1,125/mo) while Peec AI offers fixed monthly plans (€89-€199/mo) -- Peec is more predictable for budgeting
- Authoritas bundles traditional SEO tools with AI search tracking; Peec AI is laser-focused on AI visibility only
- Peec AI supports more granular multi-country tracking (up to 10 countries on Professional) vs Authoritas' broader but less country-specific approach
- Authoritas tracks 7 AI models including DeepSeek; Peec AI covers ChatGPT, Perplexity, and Gemini with plans to expand
- Peec AI has a free trial; Authoritas offers a free tier with 50 credits but limited functionality
- For pure AI search monitoring without SEO bloat, Peec AI wins on simplicity. For teams wanting AI + traditional SEO in one platform, Authoritas makes sense.
Overview
Authoritas AI Tracker
Authoritas positions itself as a dual-purpose platform -- AI search monitoring plus traditional SEO tools. It tracks brand visibility across ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, and Bing AI. The platform uses a credit-based pricing system where each AI query costs credits, which can get expensive if you're running high volumes. Authoritas targets eCommerce brands, publishers, and agencies managing competitive niches. The pitch: you get citation tracking, sentiment analysis, and traditional SEO metrics in one dashboard.
Peec AI
Peec AI takes a narrower approach -- it's built exclusively for AI search visibility. The platform monitors ChatGPT, Perplexity, and Gemini (with more models coming), tracking three core metrics: Visibility (share of chats mentioning your brand), Position (where you rank in AI responses), and Sentiment (how AI models perceive you). Peec AI emphasizes multi-language and multi-country support, letting you track up to 10 countries on the Professional plan. The interface is clean and the pricing is straightforward -- no credit calculations, just fixed monthly fees.
Side-by-Side Comparison
| Feature | Authoritas AI Tracker | Peec AI |
|---|---|---|
| Pricing model | Credit-based (£90-£1,125/mo) | Fixed monthly (€89-€199/mo) |
| Free tier | Yes (50 credits, limited) | Free trial available |
| AI models tracked | 7 (ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AIO, Bing AI) | 3 (ChatGPT, Perplexity, Gemini) |
| Multi-country tracking | Available but less granular | Up to 10 countries (Professional) |
| Custom prompts | Yes | Yes (organize with tags) |
| Traditional SEO tools | Full SEO platform included | None -- AI-only |
| Sentiment analysis | Yes | Yes (scored 0-100) |
| Citation tracking | Yes | Yes |
| Competitor benchmarking | Yes | Yes (visual share of voice) |
| API access | Not mentioned | Not mentioned |
| Target audience | eCommerce, publishers, agencies | Marketing teams, brands, agencies |
| Interface complexity | Higher (dual SEO + AI platform) | Lower (AI-focused) |
Pricing comparison
| Plan | Authoritas AI Tracker | Peec AI |
|---|---|---|
| Free/Trial | 50 credits free | Free trial (no credit card) |
| Starter | P1: £90/mo (2,000 credits) | €89/mo (25 prompts, 3 countries) |
| Mid-tier | P2: £225/mo (6,000 credits) | €199/mo (75 prompts, 10 countries, all models) |
| High-tier | P3: £495/mo (15,000 credits) | Custom (Business plan) |
| Enterprise | £1,125/mo (42,000 credits) | Custom pricing |
| SEO add-on | Essential £99/mo, Advanced £399/mo, Expert $799/mo | N/A |
The pricing structures are fundamentally different. Authoritas charges per query (credits), which means your monthly cost fluctuates based on how many prompts you run. If you're testing 100 prompts daily across multiple models, you'll burn through credits fast. Peec AI's fixed pricing is easier to budget -- you know exactly what you're paying each month.
AI model coverage
Authoritas tracks seven AI models: ChatGPT (GPT-4o mini), Perplexity (Sonar), Claude (3.5 Haiku), Gemini (1.5 Flash), DeepSeek, Google AI Overviews, and Bing AI. Each model costs different credit amounts per query. The breadth is impressive, especially the inclusion of DeepSeek, which most competitors skip.
Peec AI currently monitors three models -- ChatGPT, Perplexity, and Gemini -- with plans to expand. The narrower coverage is intentional: Peec focuses on the models that drive the most consumer search behavior right now. For most brands, these three cover 80%+ of AI search volume.
Verdict: Authoritas wins on breadth. If you need to track Claude, DeepSeek, or Bing AI specifically, it's the only option here. But for most teams, Peec's three-model focus is sufficient and less overwhelming.
Multi-country and multi-language tracking
Peec AI makes multi-country tracking a core feature. The Starter plan includes 3 countries, Professional bumps it to 10. You can track how your brand shows up in AI responses across different regions -- useful if you're a global brand or running localized campaigns. The interface lets you filter by country and see regional visibility differences.
Authoritas mentions multi-country support but doesn't break it down as clearly in their pricing tiers. The credit-based model means you're paying per query regardless of country, which could get expensive if you're tracking multiple regions.
Verdict: Peec AI has a clearer, more structured approach to multi-country tracking. If regional visibility is a priority, Peec's explicit country limits and filtering make it easier to manage.
Metrics and insights
Both platforms track the core AI search metrics: Visibility (how often you're mentioned), Position (where you rank), and Sentiment (how you're perceived). The implementations differ slightly.
Authoritas emphasizes citation tracking -- seeing which sources AI models pull from when they mention you. This is valuable for publishers trying to understand content usage and potential licensing opportunities. The platform also ties AI metrics back to traditional SEO data, so you can see correlations between organic rankings and AI visibility.
Peec AI keeps it simpler: Visibility percentage, Position average, and Sentiment score (0-100). The dashboard shows trending data over time and competitor comparisons in a clean visual format. You can organize prompts with tags and see which prompts drive the most visibility.
Verdict: Authoritas gives you more data points and cross-channel insights. Peec AI gives you the essential metrics without the noise. Pick based on whether you want depth or clarity.
Traditional SEO integration
This is where the platforms diverge completely.
Authoritas bundles AI search tracking with a full SEO platform. You get keyword tracking, backlink analysis, site audits, rank tracking, and all the standard SEO tools alongside AI visibility monitoring. The SEO platform has separate pricing tiers (Essential £99/mo, Advanced £399/mo, Expert $799/mo) that stack on top of the AI credits.
Peec AI doesn't touch traditional SEO. It's purely an AI search visibility tool. If you need SEO data, you'll use another platform (Ahrefs, Semrush, etc.) alongside Peec.
Verdict: If you want one platform for everything, Authoritas makes sense -- but you're paying for it. If you already have SEO tools and just need AI monitoring, Peec AI is cleaner and cheaper.
Competitor benchmarking
Both platforms let you track competitors, but the presentation differs.
Authoritas shows share of voice trends over time with line graphs comparing multiple brands. You can see which competitors are gaining or losing AI visibility and drill into specific prompts where they outrank you.
Peec AI uses a visual dashboard with brand logos and visibility percentages side-by-side. It's easier to scan at a glance -- you immediately see who's winning for your tracked prompts. The interface feels more modern and less cluttered.
Verdict: Peec AI's competitor view is more intuitive. Authoritas gives you more granular data but requires more time to parse.
Prompt management
Both platforms let you add custom prompts and track them over time.
Authoritas organizes prompts by journey stages, personas, and categories. You can build structured prompt sets around customer journeys (awareness, consideration, decision) and see how your brand performs at each stage. This is useful for eCommerce brands mapping content to buyer intent.
Peec AI uses a tagging system -- you add prompts, tag them however you want, and filter by tag. It's more flexible but less structured. The "Recent Chats" view shows your latest tracked prompts in a feed-style interface.
Verdict: Authoritas has better prompt organization for complex tracking setups. Peec AI is faster for ad-hoc testing and smaller prompt sets.
Interface and usability
Peec AI wins on interface design. The dashboard is clean, modern, and easy to navigate. Metrics are front and center, competitor comparisons are visual, and you're never more than two clicks from the data you need. It feels like a product built in 2025.
Authoritas has more features, which means more complexity. The interface handles both AI and SEO data, so there's more to learn. If you're only using the AI tracking piece, you'll ignore half the navigation. The design feels more enterprise-y and less consumer-friendly.
Verdict: Peec AI is easier to onboard and use daily. Authoritas requires more training but gives you more control once you learn it.
Publisher-specific features
Authoritas explicitly targets publishers with features around content licensing and IP protection. The platform tracks how AI models use your content, which articles get cited most, and provides data you can use in licensing negotiations. This is a real differentiator if you're a media company trying to monetize AI usage of your content.
Peec AI doesn't have publisher-specific features. It's built for brands and agencies tracking brand mentions, not content usage.
Verdict: If you're a publisher, Authoritas is the clear choice. If you're a brand, this feature set doesn't matter.
Credit-based vs fixed pricing: the real cost
Let's do the math. Say you're tracking 50 prompts daily across 3 AI models.
With Authoritas, assuming an average of 2 credits per query (varies by model), that's 50 prompts × 3 models × 2 credits × 30 days = 9,000 credits/month. You'd need the P3 plan at £495/mo.
With Peec AI, 50 prompts fits comfortably in the Starter plan at €89/mo (25 prompts) or Professional at €199/mo (75 prompts). Even if you're running those prompts multiple times per day, the cost is fixed.
The credit model punishes high-volume testing. The fixed model rewards it.
Verdict: Peec AI is more cost-effective for teams running frequent prompt tests. Authoritas makes sense if you're running low volumes or need the bundled SEO tools to justify the cost.
What about Promptwatch?
If you're comparing AI visibility platforms, it's worth knowing that Promptwatch takes a different angle -- it's built around the action loop of finding content gaps, generating optimized content, and tracking results. Both Authoritas and Peec AI are monitoring-focused; Promptwatch adds content creation and optimization on top of tracking. Worth a look if you're not just monitoring but actively trying to improve your AI search rankings.

Pros and cons
Authoritas AI Tracker pros
- Tracks 7 AI models including DeepSeek and Bing AI
- Bundles traditional SEO tools with AI monitoring
- Publisher-specific features for content licensing
- Structured prompt organization by journey stage
- Free tier available (50 credits)
Authoritas AI Tracker cons
- Credit-based pricing is unpredictable and can get expensive
- Interface complexity -- you're paying for SEO features you might not use
- Less transparent multi-country tracking structure
- Steeper learning curve
Peec AI pros
- Fixed monthly pricing -- no surprise bills
- Clean, modern interface that's easy to learn
- Strong multi-country support (up to 10 countries)
- Free trial with no credit card required
- Focused feature set without bloat
Peec AI cons
- Only tracks 3 AI models (ChatGPT, Perplexity, Gemini)
- No traditional SEO tools -- you'll need another platform
- Less granular prompt organization for complex setups
- No publisher-specific licensing features
Who should pick which tool
Pick Authoritas AI Tracker if:
- You're a publisher tracking content usage for licensing negotiations
- You want AI monitoring + traditional SEO in one platform
- You need to track Claude, DeepSeek, or Bing AI specifically
- You're running low volumes of prompts and the credit model works out cheaper
- You're an eCommerce brand that wants journey-based prompt tracking
Pick Peec AI if:
- You want predictable monthly costs without credit calculations
- You're focused purely on AI search visibility (no SEO bloat)
- Multi-country tracking is a priority for your brand
- You prefer a clean, modern interface over feature density
- You're a marketing team that needs fast onboarding and daily usability
- You're running high volumes of prompt tests and want fixed pricing
Final verdict
These platforms serve different audiences. Authoritas is the Swiss Army knife -- AI monitoring plus full SEO tools, built for publishers and eCommerce brands that want everything in one place. Peec AI is the specialist -- laser-focused on AI visibility with transparent pricing and a clean interface.
For most marketing teams just getting started with AI search monitoring, Peec AI is the better pick. The fixed pricing eliminates budget surprises, the interface is easier to learn, and the core metrics (Visibility, Position, Sentiment) are all you really need. The multi-country support is a bonus if you're global.
Authoritas makes sense if you're a publisher monetizing content usage, or if you want to consolidate AI + SEO tools and don't mind the credit-based pricing complexity. The broader model coverage (7 vs 3) is nice but not essential for most brands.
Bottom line: Peec AI wins on simplicity and cost predictability. Authoritas wins on feature breadth and publisher-specific capabilities. Pick based on whether you value focus or comprehensiveness.
