Authoritas AI Tracker vs AI Peekaboo (2026): Which AI visibility tool is right for you?

Key Takeaways

• Authoritas uses a credit-based pricing model (£90-£1,125/mo) while AI Peekaboo offers flat-rate pricing at $99/mo with white label included -- making Peekaboo more predictable for budget planning
• Authoritas bundles AI search tracking with a full SEO platform (rank tracking, technical audits, backlinks), while AI Peekaboo is a focused AI visibility tool without traditional SEO features
• Authoritas tracks 7 AI models (ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, Bing AI) vs AI Peekaboo's 5 (ChatGPT, Gemini, Google AIO, Perplexity, Google AI Mode)
• AI Peekaboo targets SaaS companies and agencies with white label reporting built in, while Authoritas serves eCommerce brands, publishers, and agencies across multiple verticals
• Authoritas offers separate AI Search and SEO platforms with different pricing tiers, creating complexity -- AI Peekaboo keeps it simple with one product, one price
• Neither platform offers content generation or optimization tools -- if you need to actually fix visibility gaps, not just monitor them, you'll need a separate solution

Overview

Authoritas AI Tracker

Authoritas positions itself as a dual-platform solution: an AI search tracker plus a traditional SEO platform. The AI Search Platform monitors brand visibility across ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews, and Bing AI. It tracks citations, sentiment, and competitive positioning -- built specifically for eCommerce brands, publishers, and agencies managing competitive niches.

The catch: Authoritas uses a credit-based pricing model. Every AI query you run consumes credits. The P1 plan starts at £90/mo for 2,000 credits, scaling up to £1,125/mo for 42,000 credits at the Enterprise level. There's also a separate SEO Platform with its own pricing (£99-£799/mo) if you want rank tracking, technical audits, and backlink analysis.

Authoritas is a UK-based company targeting brands that need both AI visibility tracking and traditional SEO tools under one roof.

AI Peekaboo

AI Peekaboo takes a narrower approach: it's a specialized AI visibility tool designed for SaaS companies. It monitors presence across ChatGPT, Gemini, Google AIO, Perplexity, and Google AI Mode -- five models instead of Authoritas's seven.

The pricing is straightforward: $99/mo for the Pro plan with white label reporting included. No credit system, no usage caps, no separate platform tiers. You get prompt tracking, visibility scoring, and client-ready exports. The white label feature makes it particularly attractive for agencies that want to resell AI visibility monitoring under their own brand.

AI Peekaboo doesn't try to be an SEO platform. It does one thing -- track how AI models mention your brand -- and keeps the pricing simple.

Side-by-Side Comparison

Pricing: Credits vs flat rate

This is where the two platforms diverge sharply.

Authoritas pricing breakdown

AI Search Platform:

• Free: 50 credits
• P1: £90/mo (2,000 credits)
• P2: £225/mo (6,000 credits)
• P3: £495/mo (15,000 credits)
• Enterprise: £1,125/mo (42,000 credits)

SEO Platform (separate):

• Essential: £99/mo
• Advanced: £399/mo
• Expert: $799/mo

Every AI query you run consumes credits. The problem: you won't know how many credits a typical workflow requires until you're already using the platform. If you're tracking 50 prompts across 7 AI models weekly, you could burn through credits fast. The P1 plan's 2,000 credits might last a month or a week depending on your monitoring frequency.

If you want both AI tracking and traditional SEO tools, you're paying for two platforms. A brand on P2 (£225/mo) + Advanced SEO (£399/mo) is spending £624/mo total.

AI Peekaboo pricing breakdown

Pro plan: $99/mo

• Unlimited prompt tracking (no credit system)
• White label reporting included
• Free trial available

No usage caps. No credit math. You pay $99/mo and track as many prompts as you need. The white label feature -- which agencies typically pay extra for -- is built into the base price.

For agencies reselling AI visibility monitoring to clients, AI Peekaboo's pricing is a no-brainer. You can onboard 10 clients, track 500 prompts, and your cost stays at $99/mo.

Verdict: AI Peekaboo wins on pricing simplicity and predictability. Authoritas's credit system creates budget uncertainty -- you might need to upgrade mid-month if you run more queries than expected. For agencies, AI Peekaboo's white label inclusion at $99/mo is unbeatable.

AI model coverage

Authoritas tracks 7 AI models:

• ChatGPT (OpenAI)
• Perplexity
• Claude (Anthropic)
• Gemini (Google)
• DeepSeek
• Google AI Overviews
• Bing AI (Copilot)

AI Peekaboo tracks 5:

• ChatGPT
• Gemini
• Google AI Overviews (AIO)
• Perplexity
• Google AI Mode

Authoritas has the edge with Claude, DeepSeek, and Bing AI coverage. Claude is particularly important for B2B and technical audiences -- it's the model many developers and knowledge workers default to. DeepSeek is newer but growing fast, especially in Asia. Bing AI (Copilot) matters for enterprise environments where Microsoft tools dominate.

AI Peekaboo covers the most popular consumer-facing models but misses Claude, DeepSeek, and Bing AI. For SaaS companies targeting mainstream users, the five models AI Peekaboo tracks probably capture 80%+ of AI search volume. But if your audience skews technical or enterprise, the missing models hurt.

Verdict: Authoritas wins on breadth. Seven models vs five isn't a huge gap, but Claude and Bing AI are significant omissions from AI Peekaboo's lineup.

Feature depth: What you actually get

Authoritas features

• Citation tracking: See which sources AI models cite when mentioning your brand
• Sentiment analysis: Understand whether AI mentions are positive, neutral, or negative
• Competitive tracking: Compare your visibility against competitors across all tracked models
• Journey and persona mapping: Track how different user personas and buyer journey stages influence AI responses (based on live website data showing "Journey, Personas" flowcharts)
• Question type analysis: Break down visibility by informational, transactional, branded, and location-based queries
• Share of voice trending: Track how your brand's AI visibility changes over time vs competitors
• Multi-model comparison: See which AI platforms favor your brand and which ignore you
• SEO platform integration: If you pay for both platforms, you get rank tracking, technical audits, backlink analysis, and traditional SEO tools

Authoritas is feature-rich. The persona and journey mapping is particularly interesting -- you can see how AI responds differently when a query implies "early research phase" vs "ready to buy." The sentiment analysis helps you catch negative mentions before they become a reputation problem.

AI Peekaboo features

• Prompt tracking: Select specific prompts to monitor and see when AI models mention your brand
• Visibility scoring: Get a score showing how visible your brand is across tracked models
• Client-ready exports: Generate reports formatted for client presentations
• White label reporting: Rebrand the platform and reports with your agency's logo and colors
• Competitive tracking: Compare your visibility against competitors

AI Peekaboo is leaner. You get the core monitoring features -- prompt tracking, visibility scoring, competitive comparison -- plus white label reporting for agencies. What's missing: sentiment analysis, persona mapping, journey stage tracking, and the deep question-type breakdowns Authoritas offers.

The white label feature is AI Peekaboo's standout. Agencies can sell AI visibility monitoring as their own service without clients seeing the AI Peekaboo brand. Most platforms charge extra for white label -- AI Peekaboo includes it at $99/mo.

Verdict: Authoritas offers more analytical depth. AI Peekaboo focuses on the essentials and nails the agency use case with white label reporting.

What's missing from both platforms

Neither Authoritas nor AI Peekaboo helps you fix visibility problems. They show you where you're invisible, but then you're on your own.

You see that competitors are getting cited for "best project management tools" but you're not. Great. Now what? You need to figure out what content is missing, write it, optimize it, and hope AI models start citing you. Both platforms stop at the monitoring step.

If you're looking to actually improve AI visibility -- not just track it -- tools like Promptwatch can complement either platform by showing you content gaps and helping you generate articles optimized for AI search.

Traditional SEO tools: Authoritas's bundled platform

Authoritas offers a separate SEO Platform (£99-£799/mo) with:

• Rank tracking across Google, Bing, and other search engines
• Technical SEO audits (crawl errors, page speed, mobile issues)
• Backlink analysis and link building tools
• Keyword research and opportunity identification
• Competitor analysis for traditional search

This is a full-featured SEO suite comparable to Semrush or Ahrefs. If you're already paying for an SEO platform, Authoritas's bundle could consolidate tools. If you're not, it's an additional cost on top of AI search tracking.

AI Peekaboo doesn't offer any traditional SEO tools. It's purely AI visibility monitoring.

Verdict: Authoritas wins if you need both AI tracking and traditional SEO tools. AI Peekaboo wins if you already have an SEO platform and just need AI visibility monitoring.

Target audience fit

Who should pick Authoritas

• eCommerce brands tracking product mentions across AI models and needing traditional SEO tools for organic search
• Publishers monitoring how AI models cite their content and wanting to understand licensing opportunities
• Agencies managing clients across multiple verticals (eCommerce, publishing, B2B) who need both AI and SEO tracking
• Brands with complex buyer journeys that want persona-level and journey-stage analysis of AI responses
• Teams with budget for credit-based pricing who can absorb the cost of high query volumes

Authoritas makes sense when you need analytical depth and are willing to manage a credit system. The persona mapping and sentiment analysis are valuable for brands with complex positioning challenges.

Who should pick AI Peekaboo

• SaaS companies focused on AI visibility without needing traditional SEO tools
• Agencies that want to resell AI visibility monitoring under their own brand (white label)
• Teams with tight budgets that need predictable monthly costs without credit math
• Brands tracking a high volume of prompts where a flat-rate model beats credit-based pricing
• Companies that already have an SEO platform and just need AI visibility monitoring

AI Peekaboo is the better fit for agencies and SaaS companies that want simplicity. The white label feature and flat pricing make it easy to package as a client service.

Pros and cons

Authoritas pros

• Tracks 7 AI models including Claude, DeepSeek, and Bing AI
• Deep analytical features: sentiment analysis, persona mapping, journey stage tracking
• Bundles AI tracking with a full SEO platform (separate pricing)
• Strong for eCommerce and publisher use cases
• Free tier available (50 credits) to test before committing

Authoritas cons

• Credit-based pricing creates budget uncertainty -- you might run out of credits mid-month
• Two separate platforms (AI Search + SEO) with different pricing tiers adds complexity
• Higher cost at scale: Enterprise plan is £1,125/mo for 42,000 credits
• No white label reporting mentioned (agencies can't rebrand)
• Doesn't help you create or optimize content to improve visibility

AI Peekaboo pros

• Flat-rate pricing ($99/mo) with no usage caps or credit system
• White label reporting included -- agencies can rebrand and resell
• Simple, focused product: AI visibility monitoring without feature bloat
• Good fit for SaaS companies and agencies
• Free trial available to test before buying

AI Peekaboo cons

• Only tracks 5 AI models (missing Claude, DeepSeek, Bing AI)
• No sentiment analysis or persona mapping
• No traditional SEO tools (rank tracking, audits, backlinks)
• Less analytical depth than Authoritas
• Doesn't help you create or optimize content to improve visibility

Final verdict

Pick AI Peekaboo if you're an agency reselling AI visibility monitoring, a SaaS company with a tight budget, or anyone who values pricing simplicity. The white label feature at $99/mo is unbeatable, and the flat-rate model means you can track as many prompts as you want without worrying about credit math. You're giving up some AI model coverage (Claude, DeepSeek, Bing AI) and analytical depth, but for most SaaS companies, the five models AI Peekaboo tracks capture the majority of AI search volume.

Pick Authoritas if you need deep analytical features (sentiment analysis, persona mapping, journey stage tracking), want to track Claude and DeepSeek in addition to the mainstream models, or need a bundled SEO platform for traditional search. The credit-based pricing is a headache, but the feature set is richer. Authoritas makes sense for eCommerce brands, publishers, and agencies managing complex client portfolios across multiple verticals.

One-liner summary: AI Peekaboo wins on simplicity and agency fit; Authoritas wins on analytical depth and AI model coverage.