Key takeaways
- Otterly.AI is the cheapest entry point ($29/mo) but offers monitoring only — no content tools, no crawler logs, no traffic attribution.
- Peec AI has grown fast with solid analytics, but it's still primarily a tracking platform without built-in content generation.
- GetMint.ai is a newer player focused on brand monitoring across AI models, with a clean interface but a limited feature set compared to more mature platforms.
- Promptwatch is the only platform in this group that closes the full loop: find gaps, generate content, track results — making it the strongest choice for teams that want to actually improve their AI visibility, not just measure it.
- If budget is the primary constraint, Otterly.AI gets you started. If you want ROI, Promptwatch's action-oriented approach justifies the step up.
The AI visibility tools market has exploded. There are now 28+ platforms competing for your attention, ranging from $155M-funded enterprise behemoths to scrappy startups charging $29 a month. If you're not a Fortune 500 brand with a dedicated GEO team, you probably don't need Profound or Scrunch. You need something that fits a real budget and actually tells you what to do.
This comparison focuses on four platforms that sit in the accessible tier: GetMint.ai, Promptwatch, Peec AI, and Otterly.AI. All four are reachable for marketing teams, SEO professionals, and agencies without enterprise contracts. But they're not equal — and the differences matter more than the pricing pages suggest.
What "budget" actually means in this market
Before diving into the tools, it's worth framing what "budget" means here. In 2026, Profound starts at enterprise pricing. Scrunch and AthenaHQ are similarly positioned. The platforms in this comparison all have public pricing under $300/month for their core plans, which puts them in reach for most teams.
But cheap monitoring is only useful if you can act on what you learn. A $29/month dashboard that shows you're invisible in ChatGPT is not particularly helpful if it doesn't tell you why or what to do about it. That distinction — monitoring vs. optimization — is the real dividing line in this comparison.
The four platforms at a glance
GetMint.ai
GetMint.ai is a brand monitoring tool focused on tracking how your brand appears across AI search engines like ChatGPT, Perplexity, and Google AI Overviews. It's relatively new to the market, with a clean interface and a straightforward setup process.
The pitch is simple: enter your brand and competitors, pick your prompts, and GetMint tracks where you show up. It surfaces citation data and gives you a share-of-voice view across models. For teams that are just starting to think about AI visibility and want something low-friction, it's a reasonable starting point.
Where it falls short: GetMint is primarily a monitoring dashboard. There's no content generation, no crawler log analysis, and no traffic attribution. You can see that you're not being cited for a particular prompt, but the platform doesn't help you fix that. It's a "what" tool, not a "what now" tool.
Peec AI
Peec AI has had a remarkable 2025-2026 run. It reportedly hit $4M+ ARR in ten months and raised $29M, which is a signal that a lot of teams are paying for it. The analytics are genuinely strong — prompt tracking, competitor comparisons, share-of-voice trends, and citation source analysis are all well-executed.
For mid-market teams that want detailed analytics and are comfortable building their own content strategy from the insights, Peec AI is a solid choice. The data quality is good, and the interface is more polished than some older tools.
The limitation is the same as GetMint's, just at a higher price point: Peec AI is a monitoring and analytics platform. There's no built-in content generation, no AI crawler logs, and no direct traffic attribution. You get excellent visibility into the problem. Solving it is up to you.
Otterly.AI
Otterly is the most accessible tool in this comparison, starting at $29/month. It tracks brand mentions across AI engines, shows you competitor visibility, and gives you a basic share-of-voice view. For a solo marketer or a small team that wants to answer the question "are we showing up in AI search?" without spending much, Otterly does the job.
It's worth being honest about what $29/month buys you, though. Otterly's feature set is intentionally lean. No content tools, no crawler logs, no traffic attribution, no prompt volume data. It's a lightweight monitoring tool, and it's priced like one. If you outgrow it quickly — which many teams do — you'll be migrating to something else within a few months.
That said, for teams that are genuinely at the "we need to understand the basics" stage, Otterly is a low-risk way to get started.
Promptwatch
Promptwatch is the most capable platform in this group, and the one most worth explaining in detail because it works differently from the others.
Where GetMint, Peec AI, and Otterly all stop at monitoring, Promptwatch is built around a three-step loop: find the gaps, create content to fill them, and track whether that content improves your visibility. That might sound like a marketing tagline, but it's a real structural difference in how the platform works.
The Answer Gap Analysis shows you exactly which prompts competitors are being cited for that you're not. Not just "you're missing," but the specific topics and questions where AI models are looking for answers your site doesn't provide. Then the built-in AI writing agent generates articles, listicles, and comparisons grounded in actual citation data — 880M+ citations analyzed — rather than generic SEO content. After publishing, page-level tracking shows which specific pages are getting cited, by which models, and how often.
It also has features the other three platforms don't touch: AI crawler logs (real-time data on when ChatGPT, Claude, and Perplexity are crawling your site), Reddit and YouTube citation tracking, ChatGPT Shopping monitoring, and traffic attribution via a code snippet, GSC integration, or server log analysis.
Pricing starts at $99/month for the Essential plan (1 site, 50 prompts, 5 articles), $249/month for Professional (2 sites, 150 prompts, 15 articles, crawler logs), and $579/month for Business (5 sites, 350 prompts, 30 articles). There's a free trial.
Feature comparison
| Feature | GetMint.ai | Peec AI | Otterly.AI | Promptwatch |
|---|---|---|---|---|
| Prompt tracking | Yes | Yes | Yes | Yes |
| Competitor visibility | Yes | Yes | Yes | Yes |
| Share of voice | Yes | Yes | Basic | Yes |
| Citation source analysis | Basic | Yes | No | Yes |
| Content gap analysis | No | No | No | Yes |
| Built-in content generation | No | No | No | Yes |
| AI crawler logs | No | No | No | Yes |
| Traffic attribution | No | No | No | Yes |
| Reddit/YouTube tracking | No | No | No | Yes |
| ChatGPT Shopping tracking | No | No | No | Yes |
| Prompt volume/difficulty | No | Partial | No | Yes |
| Multi-language/region | Limited | Yes | Limited | Yes |
| Starting price | ~$49/mo | ~$99/mo | $29/mo | $99/mo |
| Free trial | Yes | Yes | Yes | Yes |
How to choose
The honest answer depends on what stage you're at and what you're trying to accomplish.
If you're just getting started
Otterly.AI is the lowest-friction way to answer "are we showing up in AI search?" It's cheap, quick to set up, and gives you a baseline. Don't expect it to tell you what to do with the data.
If you want solid analytics and you have your own content team
Peec AI is worth considering. The analytics are genuinely good, and if you have writers or a content strategy team that can take the insights and run with them, the monitoring data is actionable in the right hands.
If you want to actually improve your AI visibility, not just measure it
Promptwatch is the only platform in this group that closes the loop. The content gap analysis tells you what to write. The AI writing agent helps you write it. The page-level tracking tells you whether it worked. For teams that don't have unlimited time to translate data into action, that end-to-end workflow matters.
It's also worth noting that Promptwatch is used by 6,700+ brands and agencies including Booking.com and Center Parcs, and its data has been cited in the Wall Street Journal. That's not a reason to choose it on its own, but it does suggest the platform has been stress-tested at scale.
If you're an agency managing multiple clients
Promptwatch's Business and Agency plans are worth looking at. The multi-site support, Looker Studio integration, and API access make it more practical for client reporting than the lighter tools in this comparison.
The monitoring-only trap
One thing worth naming directly: there's a real risk in buying a monitoring tool and treating it as a strategy.
Knowing that you're invisible for "best project management software for remote teams" in ChatGPT is useful information. But if your platform just shows you that data and stops, you're left with a gap and no clear path to filling it. Most teams in this situation either do nothing (the data sits in a dashboard) or spend weeks trying to figure out what content to create, whether it's the right kind, and how to know if it worked.
That's the problem Promptwatch is specifically designed to solve. The other three platforms in this comparison are useful tools, but they're monitoring tools. If you're serious about improving your AI visibility rather than just measuring it, the platform you choose needs to help you act.
Pricing summary
| Platform | Entry price | Mid-tier | Notes |
|---|---|---|---|
| Otterly.AI | $29/mo | ~$79/mo | Monitoring only |
| GetMint.ai | ~$49/mo | ~$99/mo | Monitoring + basic analytics |
| Peec AI | ~$99/mo | ~$249/mo | Strong analytics, no content tools |
| Promptwatch | $99/mo | $249/mo | Full optimization loop, content generation |
At the $99/month price point, Promptwatch and Peec AI are direct competitors. The question is whether you want analytics or action. Peec AI gives you better data visualization. Promptwatch gives you the data plus the tools to do something about it.
Bottom line
GetMint.ai, Peec AI, and Otterly.AI are all legitimate tools for teams that need to understand their AI visibility. They differ in depth and price, but they share the same fundamental limitation: they show you the problem without helping you fix it.
Promptwatch is the only platform in this group that treats AI visibility as something to optimize, not just observe. If your goal is to actually appear more often in ChatGPT, Claude, Perplexity, and Google AI Overviews — not just to know that you don't — that distinction is the one that matters most in 2026.