Key takeaways
- Slate has three public tiers: Growth at $499/mo, Scale at $999/mo, and Agency at $2,000/mo. Enterprise is custom. Annual billing saves 20%.
- Slate's Agency tier is the first one explicitly built for multiple client brands, and Growth includes only 1 workspace.
- Promptwatch agency plans run Kick-off $199, Growth $399, and Scale $799 per month, with unlimited projects and prompts and all AI models included.
- The two tools meter usage differently (Slate counts AI answers, Promptwatch counts responses), so normalize before you compare.
- Slate's price buys heavy agent execution. Promptwatch's buys tracking, crawler logs, and content tools at a much lower entry point. Confirm every figure on the vendors' own pricing pages before you buy.
Why this comparison is harder than it looks
I went into this expecting a simple price table. It isn't one. Slate sells credits, AI answers, and pages monitored. Promptwatch sells projects, prompts, and responses. Both have toggles, add-ons, and tiers that change what a number means.
So the headline gap is easy: Slate starts at $499 a month, and Promptwatch agency plans start at $199. The more useful question is what an agency with, say, eight clients actually pays once it adds a few regions, a few platforms, and daily tracking. That is where the two models split.
One note on sources. Slate's figures come from its own pricing page. Promptwatch's brand plan figures come from promptwatch.com/pricing, and the agency figures below are from Promptwatch's published agency pricing. Verify them with the Agencies toggle on the pricing page, because prices shift by billing period and currency.
Slate pricing in 2026
Slate positions itself as an AI visibility platform built for agencies, and it bundles tracking with execution: agent work, workflows, and outreach.
| Plan | Price/mo | Credits | AI answers/mo | Pages monitored | Users/workspaces |
|---|---|---|---|---|---|
| Growth | $499 | 15,000 | 10,000 | 1,000 | 1 user, 1 workspace |
| Scale (most popular) | $999 | 50,000 | 20,000 | 5,000 | Custom |
| Agency | $2,000 | 100,000 | 50,000 | 10,000 | Custom |
| Enterprise | Custom | Custom | Custom | Custom | Custom |
Annual billing takes 20% off any plan.
What changes between tiers
Growth is a single-brand plan. It has one user, one workspace, bring-your-own API key, and live chat support with self-serve onboarding. Fine for an in-house team. Not much use to an agency.
Scale adds 1:1 onboarding and a dedicated account manager, with weekly opportunity refreshes instead of monthly. Agency, at $2,000, adds expert onboarding and training plus a GTM engineer and a priority Slack channel.
Slate's comparison table lists prompt capacity of 333 prompts on Growth, 667 on Scale, and 1,667 on Agency. Those numbers assume daily tracking on a single platform. Keep that caveat in mind, because it matters in the next section.
How Slate's metering works
An AI answer is one response from one AI platform, for one prompt, in one location. Slate's own worked example: 333 prompts tracked daily on one platform uses about 10,000 answers a month, which is the full Growth allowance. Run the same prompts weekly and it drops to about 1,450 answers.
Three multipliers eat the pool: more platforms, more locations, and higher frequency. An agency tracking several clients across several regions hits the cap quickly.
A few other details worth knowing:
- Every plan tracks ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode.
- Claude and Gemini run from a separate answer pool and are an add-on in packs of 1,000 answers on any plan. Enterprise includes all six platforms.
- Credits pay for agent work such as Cowork tasks and workflow runs. Tracking does not use credits.
- All workspaces in an org share one allowance unless an admin sets per-workspace limits.
- Slate alerts at 90% usage and again at zero. Workflows then pause. Credit packs come in 5,000, 50,000, and 100,000, and answer packs come in 1,000.
That pause-at-zero behavior is the thing to ask about during a trial. A paused workflow in the middle of a client month is an awkward email to write.
Promptwatch agency plans
Promptwatch has a separate Agencies view on its pricing page. Every agency tier includes unlimited projects, pitch projects, and prompts, 10 seats, all AI models, state and city tracking, Ads Radar, crawler logs, and visitor analytics. What changes is the response volume.
| Agency plan | Price/mo | Responses/mo | Notes |
|---|---|---|---|
| Kick-off | $199 | 10,000 | 7-day free trial on monthly billing |
| Growth | $399 | 25,000 | 7-day free trial on monthly billing |
| Scale (most popular) | $799 | 65,000 | Highest self-serve tier |
| Enterprise | Custom | Custom | SSO, dedicated success manager, managed content workflows |
Annual billing gives 12 months for the price of 10, roughly 17% off. Third-party writeups agree on the entry point: BrandAxis puts Promptwatch's agency plans at $199 as a starting price.
What agencies get beyond tracking
The agency setup manages every client from one account, with per-client prompts and competitors. You get a white-label dashboard, white-label reports, a client portal, an API and MCP server (for Claude, ChatGPT, and Cursor), and a Looker Studio connector.
Reporting covers three things clients ask about: AI crawler visits from IP-verified logs, click-through traffic from AI chats to the client's site, and content created to increase mentions. Crawler log views show per-page status codes (200, 403, 404) by AI crawler, which is the fastest way to explain to a client why they aren't being cited.
Promptwatch also tracks the real interfaces of ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Copilot, and others, rather than relying on API output alone. Those answers can differ from what a user sees.
Side-by-side: entry price and what the money buys
| Slate | Promptwatch agency plans | |
|---|---|---|
| Entry price | $499/mo (single brand) | $199/mo (Kick-off) |
| First tier built for multiple clients | Agency, $2,000/mo | Every agency tier, from $199 |
| Mid-tier | Scale, $999/mo | Growth, $399/mo |
| Top self-serve tier | Agency, $2,000/mo | Scale, $799/mo |
| Usage unit | AI answers (per prompt, platform, location) | Responses |
| Platforms included | ChatGPT, Perplexity, AI Overviews, AI Mode; Claude and Gemini as add-on packs | All models on every plan |
| Execution | Credits for agent work, workflows, outreach | Content Agent, Action Board, Agent Chat, CMS publishing |
| Crawler logs | Not confirmed in our research | Included on agency plans |
| Annual discount | 20% | About 17% (12 months for the price of 10) |
BrandAxis summed up Slate's position bluntly: it "is not competing on the tracking line item." That seems fair. Slate is selling execution and a hands-on support layer. If your agency wants a GTM engineer and a priority Slack channel, that is part of what the $2,000 buys.
A realistic agency scenario
Take an agency with 8 clients, each tracking 40 prompts. That is 320 prompts.
On Slate, 320 prompts tracked daily on one platform is about 9,600 answers a month, nearly all of Growth's 10,000 pool. Add a second platform and you are at roughly 19,200. Add a second country and you double again. Growth also has only one workspace, so this agency is already looking at the Scale tier at minimum, and likely Agency at $2,000 once it spreads across platforms and regions.
On Promptwatch, prompts and projects are unlimited on agency plans, so the same 8 clients fit inside any tier. The constraint is responses. A response is one prompt run on one AI model, so 320 prompts across four models run weekly (about 4.3 times a month) lands around 5,500 responses. That fits Kick-off at $199. Run the same set daily across four models and you are near 38,000 responses, which points to the Scale tier at $799.
The point isn't that one number is magically right. It is that both vendors meter by volume of AI answers, so the real price depends on your prompt count, frequency, platform count, and regions. Do this arithmetic before you sign anything.
How to normalize the comparison
- Count your total prompts across all clients.
- Decide frequency: daily, every few days, or weekly.
- Count the platforms and locations you actually need.
- Multiply to get answers or responses per month.
- Map that to each vendor's tier, and price in add-ons such as Slate's Claude and Gemini packs.
Slate's per-prompt capacity figures assume a single platform. Promptwatch's response numbers cover all models. Skip this step and the comparison is misleading.
Other agency pricing points worth knowing
Slate and Promptwatch are not the only options at agency scale. Pricing checked by Agenzy on 2026-09-08 shows how others compare:
| Tool | Agency price/mo | Allowance | Notes |
|---|---|---|---|
| Peec AI Agency Essential | $245 | 10,000 credits | 3 projects, 3 client seats, credits shared |
| Peec AI Agency Scale | $795 | 65,000 credits | 25 projects, 7 client seats |
| BrandAxis pay-as-you-go | From $0.51 per tracker plus $1 base fee | Per tracker | Metered, no tiers |
Peec's annual billing is about 15% cheaper. Note the structural difference from Promptwatch: Promptwatch Scale at $799 gives 65,000 responses with unlimited projects, while Peec Scale at $795 gives 65,000 credits but caps projects at 25 and client seats at 7. Similar money, different ceilings.
BlazeHive's Slate alternatives page says "$499/month is the floor" for Slate and lists alternatives from $45 to $499 a month. If cost is the main filter, directories like the AI rank tools directory help you scan a wider range.
Who should pick which
Slate fits if
- You want tracking bundled with agent execution, workflows, and outreach in one product.
- You value a dedicated account manager, expert onboarding, and a GTM engineer on Slack.
- Your margins can absorb $999 to $2,000 a month per platform seat.
Promptwatch fits if
- You manage many client brands and want unlimited projects and prompts without moving up to a $2,000 tier.
- You need to explain why a client is not being cited. IP-verified crawler logs, site audits, and per-page citation data answer that.
- You want content production attached to the data. The Content Agent can plan, write, and publish to WordPress, Webflow, or Framer, and published pages are tracked to see whether they get crawled, cited, and clicked.
- You need white-label reporting and a client portal out of the box.
There is a fair counterpoint for Slate. If its outreach and agent workflows replace headcount or another subscription, the effective price drops. I could not verify which tiers include the LinkedIn and email outreach feature, so ask before you count it as value.
Questions to ask on a sales call or trial
For Slate:
- Which tiers include Outreach (LinkedIn and email)?
- What does the usage-based credits calculator say for my exact setup?
- What are the terms of the free trial?
- What happens to in-flight client workflows when credits hit zero?
For Promptwatch:
- Which agency tier fits my response volume at my chosen frequency?
- Is annual billing or monthly billing active on the page I am looking at, and in which currency?
- How do white-label reports and the client portal work for my clients?
What to do next
Price both tools against the same workload, using the normalization steps above. Then run each trial on one real client with real prompts. Check whether the data explains the gaps, not just reports them.
If you want to browse more options once you have your numbers, the GEO software directory covers the category. And if you would rather hand the whole workstream to specialists, 1001 SEO Media runs GEO programs for brands and uses Promptwatch for its own AI visibility work.
For most agencies running more than a handful of clients, the arithmetic favors Promptwatch on cost, with Slate making sense when execution support is the product you are really buying. Confirm current numbers at promptwatch.com/pricing and slatehq.com/pricing before committing.