Key takeaways
- Promptwatch is the most complete option if you want to go beyond monitoring and actually fix your AI visibility gaps -- it includes content gap analysis, an AI writing agent, crawler logs, and traffic attribution that most tools lack.
- Otterly.AI and Peec AI are solid budget picks for teams that mainly need monitoring dashboards without a big monthly commitment.
- Semrush makes sense if you're already paying for their SEO suite and want AI visibility bolted on -- but it's expensive as a standalone choice.
- SE Ranking is worth a look if you want a clean, mid-range tool that covers both traditional SEO and AI visibility without the enterprise price tag.
- Scrunch AI is a reasonable Vaylis alternative for agencies that need white-label reporting and higher prompt volumes, though it costs significantly more.
Vaylis has carved out a niche as an accessible AI search visibility tool, particularly for agencies managing multiple clients. Its global filter system, daily updates even on the Starter plan, and focus on differentiating owned vs. earned vs. competitor media give it a clear identity. At €49/month to start, it's one of the more affordable options in this space.
But there are real reasons you might be looking elsewhere. Vaylis is still a relatively young platform, and its feature depth doesn't yet match more established players. If you need content optimization tools, AI crawler logs, traffic attribution, or deeper prompt intelligence, you'll hit walls quickly. The prompt limits on lower tiers are also restrictive if you're tracking a competitive market with many relevant queries.
The AI search visibility space has exploded in 2026, and there are now genuinely good alternatives at every price point. Here's an honest look at each one.
Promptwatch
Promptwatch is the alternative that most directly competes with Vaylis -- and then goes considerably further. Where Vaylis focuses on monitoring and benchmarking, Promptwatch is built around a full optimization loop: find gaps, create content, track results.
The core difference shows up in the Answer Gap Analysis feature. Instead of just showing you where you rank, it identifies specific prompts where competitors are visible but you're not -- and tells you what content your site is missing to close that gap. That's a genuinely useful output, not just a dashboard number.
From there, the built-in AI writing agent generates articles, listicles, and comparison pages grounded in real citation data. Promptwatch has processed over 880 million citations, so the content recommendations aren't generic -- they're based on what AI models actually cite. Vaylis has no equivalent feature.
A few other things Vaylis doesn't have: AI crawler logs (real-time visibility into when ChatGPT, Claude, and Perplexity are crawling your pages), Reddit and YouTube citation tracking, ChatGPT Shopping monitoring, and traffic attribution via GSC integration or server logs. These aren't minor additions -- they're the difference between knowing you have a problem and being able to fix it.
Promptwatch monitors 10 AI models including ChatGPT, Perplexity, Claude, Gemini, Grok, DeepSeek, Copilot, Meta AI, Google AI Overviews, and Google AI Mode. It's used by 7,000+ brands including Booking.com and Center Parcs, and has a 4.7/5 rating on G2.
Pricing starts at $99/month (Essential: 1 site, 50 prompts, 5 articles), $249/month (Professional: 2 sites, 150 prompts, 15 articles, crawler logs), and $579/month (Business: 5 sites, 350 prompts, 30 articles). There's a 7-day free trial.
Compared to Vaylis's €49 Starter, Promptwatch is more expensive at entry level -- but you're getting content generation, crawler logs, and traffic attribution that Vaylis simply doesn't offer. If you're serious about improving your AI visibility rather than just watching it, the gap in capability justifies the gap in price.
Best for: Marketing and SEO teams that want to actively improve their AI search rankings, not just monitor them. Agencies managing multiple brands will find the Business and Agency tiers well-suited to their needs.
Semrush
Semrush is the 800-pound gorilla of digital marketing tools, and they've been building out AI visibility features aggressively. Their AI Visibility Toolkit sits alongside their existing SEO, content, social, and advertising tools -- which is both its strength and its weakness.
The strength: if you're already a Semrush customer, adding AI visibility tracking is relatively seamless. You get brand monitoring across AI search engines, competitor benchmarking, and visibility scoring -- all within a platform your team already knows. The AI Visibility Checker is also available as a free tool, which is a nice entry point.
The weakness: Semrush's AI visibility features use fixed prompts, meaning you can't fully customize the queries being tracked. That's a significant limitation if your market has specific, niche queries that matter to your business. Vaylis lets you define your own prompts; Semrush constrains you to their preset framework. There's also no AI traffic attribution -- you can see your visibility scores, but connecting them to actual revenue requires manual work.
Pricing is steep. The base plans start at $165.17/month (Starter) or $249/month (Pro+), and the AI Visibility add-on costs an additional $99/month. You're looking at $264+ per month minimum just to get AI visibility features, compared to Vaylis's €49 entry point.
For large enterprises already embedded in the Semrush ecosystem, this makes sense. For a business evaluating AI visibility tools on their own merits, the cost-to-capability ratio is hard to justify.
Best for: Existing Semrush customers who want AI visibility data without switching platforms. Not ideal as a standalone AI visibility purchase.
Otterly.AI
Otterly.AI is one of the most affordable options in this space, with a Lite plan starting at $29/month for 15 prompts. That makes it genuinely accessible for small businesses or solo marketers who want to dip their toes into AI search monitoring without a big commitment.
Feature-wise, Otterly covers the basics well: brand mention tracking, website citation monitoring, and a GEO Audit tool that analyzes 25+ on-page factors. It monitors ChatGPT, Google AI Overviews, Perplexity, Google AI Mode, Gemini, and Copilot. The 14-day free trial with no credit card required is a nice touch.
Where it falls short is depth. Otterly is a monitoring tool -- it shows you what's happening but doesn't help you change it. There's no content generation, no crawler logs, no traffic attribution, and no prompt volume or difficulty scoring. The GEO Audit gives you a list of on-page factors to fix, but the actual optimization work is left entirely to you.
Compared to Vaylis, Otterly is cheaper at the entry level and has a slightly more polished UI based on user reports. But Vaylis's daily updates on all plans and its agency-focused filtering give it an edge for professional use. At the Standard tier ($189/month for 100 prompts), Otterly starts to look expensive relative to what you get.
Best for: Small businesses or individual marketers who want basic AI visibility monitoring at a low price point and don't need content optimization tools.
Peec AI
Peec AI positions itself as an analytics-first platform for marketing teams, with a clean dashboard that tracks visibility, position, and sentiment across AI search engines. The multi-language and multi-country support is a genuine differentiator -- the Professional plan covers 10 countries at €199/month, which is useful for international brands.
The interface is well-designed and the core metrics (visibility share, position ranking, sentiment scoring) are clearly presented. Peec tracks ChatGPT, Perplexity, and Gemini, with competitor benchmarking built in. Trusted by 2,000+ marketing teams, it has a solid user base for a relatively young product.
The limitations are similar to Otterly's: Peec is a monitoring and analytics tool, not an optimization platform. There's no content generation, no crawler logs, and no traffic attribution. The "smart suggestions" it provides are recommendations, not tools to act on them.
Pricing starts at €89/month (Starter: 25 prompts, 3 countries) and €199/month (Professional: 75 prompts, 10 countries). That's more expensive than Vaylis's €49 Starter, and the prompt limits are tighter. The multi-country coverage is the main reason to choose Peec over Vaylis -- if you're tracking AI visibility across multiple markets, Peec handles that more gracefully.
Best for: International marketing teams that need multi-language, multi-country AI visibility tracking with clean analytics reporting.
SE Ranking
SE Ranking has been a solid mid-market SEO platform for years, and their AI Search add-on (branded as SE Visible) extends that into AI visibility territory. The platform is known for accurate data, a clean UX, and not overwhelming users with complexity -- which is a real advantage if your team isn't deeply technical.
The AI Search add-on covers brand monitoring across major AI engines, competitor visibility comparisons, and strategic insights. SE Ranking's strength is that it sits alongside a full traditional SEO toolkit -- rank tracking, site audits, backlink analysis, keyword research -- so you're getting a unified view of both traditional and AI search performance.
Pricing: the Core plan starts at $103.20/month, with the AI Search add-on at $71.20/month, putting you at around $174/month for the combined package. The 14-day free trial requires no credit card, which is straightforward.
The honest limitation: SE Ranking's AI visibility features are newer and less mature than dedicated GEO platforms. Prompt customization and depth of AI-specific analytics don't match what you'd get from Promptwatch or even Scrunch AI. But if you want one platform that handles both SEO and AI visibility without paying enterprise prices, SE Ranking is a reasonable choice.
Compared to Vaylis, SE Ranking costs more but gives you the full SEO toolkit alongside AI monitoring. If you're currently paying for a separate SEO tool, consolidating onto SE Ranking might actually save money.
Best for: SEO teams that want AI visibility monitoring integrated with traditional SEO tools, without paying Semrush prices.
Scrunch AI
Scrunch AI is a GEO platform aimed at agencies and larger brands, with pricing that reflects that positioning. The Starter plan runs $250-300/month for 1 brand and 100 prompts -- significantly more expensive than Vaylis's €49 entry point. The Professional plan at $500/month adds white-label reporting and 3 brands, which is the main draw for agencies.
Feature-wise, Scrunch covers citation tracking, competitor visibility analysis, and prompt monitoring across ChatGPT, Perplexity, Claude, and other LLMs. The white-label reporting is genuinely useful for agencies that need to present AI visibility data to clients under their own brand -- Vaylis doesn't offer this.
The prompt limits are more generous than Vaylis at comparable price points (100 prompts on Starter vs. Vaylis's lower-tier limits), which matters if you're tracking competitive markets with many relevant queries.
Where Scrunch falls short is in optimization tooling. Like most competitors, it's primarily a monitoring and reporting platform. There's no content generation, no crawler logs, and no traffic attribution. You get good data, but the path from data to action is manual.
For the price, Scrunch is hard to recommend over Promptwatch unless white-label reporting is a non-negotiable requirement. Promptwatch's Business plan at $579/month gives you more prompts, content generation, crawler logs, and traffic attribution -- all things Scrunch lacks.
Best for: Agencies that specifically need white-label AI visibility reporting for clients and are willing to pay a premium for that capability.
How to choose: a quick guide
The right tool depends on what you actually need from it.
If you want to monitor and report without doing much optimization work yourself, Otterly.AI or Peec AI cover the basics at reasonable prices. Peec is better for international tracking; Otterly is cheaper for single-market use.
If you're already in the Semrush ecosystem, their AI Visibility add-on is the path of least resistance. Just know you're paying a lot for features that dedicated tools do better.
If you want traditional SEO and AI visibility in one place without enterprise pricing, SE Ranking is worth a serious look.
If you're an agency needing white-label reporting, Scrunch AI is one of the few options that offers it, though the price is steep.
If you want to actually improve your AI visibility -- not just track it -- the gap between Promptwatch and everything else on this list is significant. The combination of Answer Gap Analysis, AI content generation grounded in real citation data, crawler logs, and traffic attribution makes it the only tool here that closes the loop from "I'm invisible in AI search" to "here's what I published and here's how my visibility changed." That's a different product category from what Vaylis and most of its competitors offer.
Vaylis is a reasonable starting point, especially at €49/month. But if you're serious about AI search as a traffic channel, you'll likely outgrow its monitoring-only approach faster than you expect.