Key Takeaways
- Otterly.AI is 70% cheaper at entry level ($29/mo vs $99/mo) but caps you at 15 prompts -- fine for testing, limiting for real monitoring
- AI Peekaboo includes white-label at base price, making it the only viable option if you're an agency reselling AI visibility services
- Otterly.AI has a dedicated GEO audit tool analyzing 25+ on-page factors; AI Peekaboo focuses purely on tracking and screenshots
- Both are monitoring-only platforms -- they show you the data but don't help you fix gaps or create content that ranks in AI search
- AI Peekaboo targets agencies and SaaS companies with its positioning and pricing; Otterly.AI aims at smaller teams and tighter budgets
- Neither tool tracks AI crawler activity or provides prompt volume data, limiting your ability to prioritize which queries actually matter
Overview: Two budget-focused AI visibility trackers
AI Peekaboo
AI Peekaboo positions itself as the AI visibility tool specifically for SaaS companies and agencies. At $99/month, it includes white-label capabilities right out of the gate -- a feature most competitors charge extra for or don't offer at all. The platform captures screenshots of how your brand appears across AI answer engines and tracks mentions over time. It's built for teams that need to report AI visibility to clients or stakeholders without the Otterly.AI or Promptwatch branding showing up.
The focus here is narrow: track prompts, see where you show up, capture visual proof. No content generation, no crawler logs, no deep optimization features. Just monitoring.
Otterly.AI
Otterly.AI markets itself as the affordable entry point into AI search monitoring. Starting at $29/month for 15 prompts, it's one of the cheapest ways to start tracking how ChatGPT, Perplexity, and Google AI Overviews mention your brand. The platform covers six AI engines total and includes a GEO Audit tool that analyzes your website's on-page factors -- something AI Peekaboo doesn't offer.
Otterly.AI is straightforward: set up your prompts, see your share of voice, identify which competitors get mentioned more often. The GEO audit gives you a checklist of technical fixes, but you're on your own for actually creating content that ranks. It's a monitoring dashboard, not an optimization platform.
Side-by-Side Comparison
| Feature | AI Peekaboo | Otterly.AI |
|---|---|---|
| Starting price | $99/mo | $29/mo |
| Prompts at entry tier | Not specified (Pro plan) | 15 prompts |
| Mid-tier pricing | $99/mo (Pro) | $189/mo (Standard, 100 prompts) |
| White-label included | ✓ Yes (Pro plan) | ✗ No |
| Free trial | ✓ Yes | ✓ Yes (14 days, no card) |
| AI platforms tracked | 5+ (ChatGPT, Perplexity, Google AIO, Gemini, AI Mode) | 6 (ChatGPT, Perplexity, Google AIO, AI Mode, Gemini, Copilot) |
| Screenshot capture | ✓ Yes | ✓ Yes |
| GEO audit tool | ✗ No | ✓ Yes (25+ factors) |
| Content generation | ✗ No | ✗ No |
| Crawler log tracking | ✗ No | ✗ No |
| Prompt volume data | ✗ No | ✗ No |
| Target audience | Agencies, SaaS companies | Small teams, budget-conscious brands |
| API access | Not mentioned | Not mentioned |
Pricing: Otterly.AI wins on entry cost, AI Peekaboo wins on agency value
| Plan | AI Peekaboo | Otterly.AI |
|---|---|---|
| Entry tier | $99/mo (Pro, white-label included) | $29/mo (Lite, 15 prompts) |
| Mid tier | $99/mo (same Pro plan) | $189/mo (Standard, 100 prompts) |
| High tier | Not specified | Custom (Premium, unlimited prompts) |
| Annual discount | Not mentioned | Not mentioned |
| Free trial | Yes | Yes (14 days, no credit card) |
Otterly.AI's $29 entry point is hard to beat if you're just testing AI visibility tracking. But 15 prompts burns fast -- if you're monitoring "best project management tools", "top CRM software", "affordable email marketing platforms", and variations of each, you'll hit the cap in a week.
AI Peekaboo doesn't break out a cheaper tier. You're paying $99/month from day one, but you get white-label capabilities that Otterly.AI doesn't offer at any price. For agencies, that's the entire value proposition.
If you need serious scale (100+ prompts), Otterly.AI's Standard plan at $189/month is more expensive than AI Peekaboo's $99 Pro plan -- assuming AI Peekaboo's Pro plan includes enough prompts to cover your needs. The pricing pages don't spell out prompt limits clearly for AI Peekaboo, which is frustrating.
Platform coverage: Both hit the major AI engines
AI Peekaboo tracks ChatGPT, Perplexity, Google AI Overviews, Gemini, and Google AI Mode. Otterly.AI adds Microsoft Copilot to that list, giving it six platforms total.
In practice, this difference doesn't matter much. The big volume is in ChatGPT, Perplexity, and Google AI Overviews. Copilot usage is growing but still niche. Both platforms cover the core engines you actually need to monitor.
What's missing from both: neither tracks DeepSeek, Grok, or Meta AI -- platforms that are gaining traction in 2026. Neither provides real-time crawler logs showing when AI bots hit your site. And neither gives you prompt volume estimates or difficulty scores to help you prioritize which queries to optimize for.
If you need that level of intelligence, Promptwatch covers those gaps with crawler logs, prompt volumes, and 880M+ citations analyzed to guide content strategy.
White-label capabilities: AI Peekaboo's killer feature
If you're an agency, this is the deciding factor. AI Peekaboo includes full white-label at $99/month. You can rebrand the dashboard, reports, and screenshots with your agency's logo and colors. Your clients never see "AI Peekaboo" anywhere.
Otterly.AI doesn't offer white-label at any tier. If you're showing reports to clients, the Otterly.AI branding stays visible. That's fine for internal use but kills the resale model.
For agencies charging clients $500-2000/month for AI visibility reporting, the $99 AI Peekaboo cost is negligible. The white-label capability is what makes the service sellable. Otterly.AI can't compete here.
GEO audit features: Otterly.AI has the edge
Otterly.AI's GEO Audit tool analyzes 25+ on-page factors and gives you a checklist of what's holding your site back from earning AI citations. This includes technical SEO elements, content structure, schema markup, and other signals AI engines use when deciding which sources to cite.
AI Peekaboo doesn't have an equivalent feature. It tracks visibility but doesn't diagnose why you're invisible or what to fix.
That said, Otterly.AI's audit is still just a checklist. It tells you what's wrong but doesn't help you create the content that actually ranks. You're still doing the optimization work manually.
Screenshot capture and reporting
Both platforms capture screenshots of AI responses showing where your brand appears (or doesn't). This is table stakes for any AI visibility tool in 2026.
AI Peekaboo emphasizes this feature heavily in its positioning -- likely because the white-label screenshots are what agencies show clients to justify their retainer.
Otterly.AI also captures screenshots but doesn't make it the centerpiece of the product. The focus is more on share of voice metrics and competitor comparisons.
In terms of visual quality and usability, both platforms deliver. No meaningful difference here.
What both tools are missing
Neither AI Peekaboo nor Otterly.AI helps you close the loop from monitoring to optimization. They show you the problem (low visibility, competitor dominance) but leave you stuck on what to do about it.
Specifically, both lack:
- Content gap analysis: Which prompts are competitors visible for that you're not? What topics are you missing?
- AI content generation: Tools to actually create articles, comparisons, and listicles that rank in AI search
- Crawler logs: Real-time tracking of when ChatGPT, Claude, Perplexity bots hit your site and what they read
- Prompt intelligence: Volume estimates and difficulty scores to prioritize high-value queries
- Citation analysis: Which specific pages, Reddit threads, or YouTube videos are AI models citing in responses?
- Traffic attribution: Connecting AI visibility to actual website visits and conversions
These are monitoring-only platforms. You see the data, then you're on your own.
User interface and ease of use
Otterly.AI's interface is clean and straightforward. You add prompts, select AI engines to monitor, and view results in a dashboard. The learning curve is minimal -- you can be up and running in 15 minutes.
AI Peekaboo's interface isn't publicly documented in detail, but user feedback suggests it's similarly simple. The white-label customization adds a setup step (uploading logos, setting colors) but nothing complicated.
Neither platform requires technical expertise. If you can use Google Analytics, you can use these tools.
Support and documentation
Otterly.AI offers a 14-day free trial with no credit card required, which is the gold standard for trying before buying. Their website includes feature documentation and use cases.
AI Peekaboo also offers a free trial but doesn't specify the length or whether a card is required. Documentation is lighter -- the website focuses more on positioning than on detailed feature explanations.
For support channels, neither platform advertises 24/7 support or dedicated account managers at these price points. Expect email support with response times in the 24-48 hour range.
Pros and cons
AI Peekaboo pros:
- White-label included at base price -- essential for agencies
- Focused on SaaS and agency use cases
- Tracks Google AI Mode alongside other major platforms
- Free trial available
AI Peekaboo cons:
- $99/month is 3x more expensive than Otterly.AI's entry tier
- No GEO audit or technical optimization guidance
- Prompt limits unclear on pricing page
- No content generation or gap analysis features
- Missing crawler logs and prompt volume data
Otterly.AI pros:
- $29/month entry point is the cheapest in the category
- GEO Audit tool provides actionable technical checklist
- 14-day free trial, no credit card required
- Covers six AI platforms including Copilot
- Clear pricing tiers with defined prompt limits
Otterly.AI cons:
- No white-label capabilities at any price
- 15 prompts at entry tier is too limiting for real use
- Monitoring-only -- no content creation or optimization tools
- No crawler logs or prompt intelligence features
- Standard plan at $189/mo gets expensive fast
Who should pick AI Peekaboo
Pick AI Peekaboo if you're an agency reselling AI visibility services. The white-label capability is non-negotiable for client-facing work, and $99/month is cheap compared to what you'll charge clients.
Also pick AI Peekaboo if you're a SaaS company with a marketing team that needs to report AI visibility to executives. The screenshot capture and white-label reports make internal stakeholder updates easier.
Don't pick AI Peekaboo if you're a solo marketer or small team on a tight budget. The $99/month cost is hard to justify when Otterly.AI offers similar core tracking for $29.
Who should pick Otterly.AI
Pick Otterly.AI if you're just getting started with AI visibility tracking and want the cheapest entry point. The $29 Lite plan lets you test the concept without committing serious budget.
Also pick Otterly.AI if you need the GEO Audit feature to identify technical issues holding back your AI citations. AI Peekaboo doesn't offer this.
Don't pick Otterly.AI if you're an agency. The lack of white-label kills the resale model. And don't pick it if you need to track more than 15-20 prompts seriously -- you'll outgrow the Lite plan immediately and the Standard plan at $189/month isn't competitive.
Final verdict
AI Peekaboo wins for agencies, Otterly.AI wins for budget-conscious solo marketers.
If you're reselling AI visibility services or need white-label reports for clients, AI Peekaboo is the only option here. The $99/month cost is justified by the capability.
If you're a small team testing AI visibility tracking for the first time, Otterly.AI's $29 entry point and GEO audit tool make it the smarter starting place.
But here's the bigger issue: both tools are monitoring-only platforms. They show you where you're invisible but don't help you fix it. You see competitors dominating prompts you care about, then you're stuck manually creating content and hoping it works.
For teams serious about AI visibility, the real question isn't AI Peekaboo vs Otterly.AI -- it's whether a monitoring-only tool is enough, or whether you need a platform that closes the loop from tracking to optimization to results.